An Odyssey into Virtual Worlds: Exploring the Impacts of Technological and Spatial Environments on Intention to Purchase Virtual Products

Animesh, Animesh; Pinsonneault, Alain; Yang, Sung-Byung; Oh, Wonseok

doi:10.2307/23042809

Cited by 454 publications

(375 citation statements)

References 78 publications

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“…There are generally six distinct conceptualizations of presence: presence as (1) social richness, (2) realism, (3) transportation, (4) immersion, (5) social actor within medium, and (6) medium as social actor, (Lombard & Ditton, 1997). Among the six conceptualizations, two dimensions-presence as social richness, generally known as social presence, and presence as transportation, known as telepresence -have been mostly adopted by researchers in consumer research in the context of e-commercial environments (Animesh et al, 2011;Coyle & Thorson, 2001;Gefen & Straub, 2003;Hassanein & Head, 2006;Hoffman & Novak, 1996;Hopkins, Raymond, & Mitra, 2004;Klein, 2003;Wang, Baker, Wagner, & Wakefield, 2007). Following the literature, this paper employs these two dimensions of presence (i.e., telepresence and social presence), proposing that these two psychological states generated when online consumers are browsing an e-tail website play a significant role in their acceptance of the e-tail website.…”

Section: Presence: the Antecedentmentioning

confidence: 99%

“…One of the well-known approaches to understanding consumers is to examine why they accept or reject an object, using an attitudinal model that posits the causal relationships of beliefs, attitude, behavioral , 2011;Coyle & Thorson, 2001;Gefen & Straub, 2003;Hassanein & Head, 2006;Hoffman & Novak, 1996;Hopkins, Raymond, & Mitra, 2004;Hyun & O'Keefe, 2012;Klein, 2003;Wang, Baker, Wagner, & Wakefield, 2007).…”

Section: ⅰ Introductionmentioning

confidence: 99%

“…The literature argues that media users' perceived presence is an important construct to understand their interactions with the media, because this psychological feeling influences users' beliefs, enjoyment, and behaviors (Biocca, 1997;Lombard & Ditton, 1997). Since e-commercial websites are a form of CMEs, the concept of presence has been attracted by researchers investigating consumer behavior in the context of e-commercial websites (Animesh et al, 2011;Coyle & Thorson, 2001;Gefen & Straub, 2003;Hassanein & Head, 2006;Hoffman & Novak, 1996;Hopkins, Raymond, & Mitra, 2004;Hyun & O'Keefe, 2012;Klein, 2003;Wang, Baker, Wagner, & Wakefield, 2007).…”

Section: ⅰ Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Perceptions of Presence as Antecedents to E-tail Shopping - An Extended Technology Acceptance Model -

Park¹,

Hyun²,

Fairhurst³

et al. 2012

The Research Journal of the Costume Culture

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Drawing on the literature on TAM and presence, this study proposes a model of the extended TAM by identifying factors that affect the motivations to enhance our understanding of online consumers' acceptance of an e-tail website. This study conceptualizes that consumers' perceived presence variables such as telepresence and social presence are the antecedents to the motivations of TAM. Empirical tests using regression analyses generally supported the proposed model. The overall conclusion from the current data is that our integrated model is useful in understanding consumers' acceptance of an apparel e-tail website. The findings show that perceived usefulness, perceived ease of use, and perceived interest motivations act as strong determinants of consumers' attitude toward an e-tailer, which leads to their behavioral intentions about the e-tailer. This suggests that apparel e-tailers should consider these three motivations when they design their websites. As one way to influence these three factors, this study showed the role of perceived presence in the usage of an apparel e-tail website. The findings suggest that online consumers' perceptions of "being there" and "socialness" stimulate their perceptions of usefulness and interest in the website use. Thus, e-tailers should consider effective ways to increase consumers' perceived presence. Keywords: telepresence, social-presence, TAM, e-tailer Ⅰ. IntroductionA growing number of consumers have accepted e-tailers as a shopping channel. As the e-tail market continuously grows, the e-tail industry is becoming more competitive. Accordingly, it becomes more important for e-tailers to obtain and retain consumers, which demands a better understanding of online consumers.One of the well-known approaches to understanding consumers is to examine why they accept or reject an object, using an attitudinal model that posits the causal relationships of beliefs, attitude, behavioral , 2011;Coyle & Thorson, 2001;Gefen & Straub, 2003;Hassanein & Head, 2006;Hoffman & Novak, 1996;Hopkins, Raymond, & Mitra, 2004;Hyun & O'Keefe, 2012;Klein, 2003;Wang, Baker, Wagner, & Wakefield, 2007).Given the significance of presence in CMEs in- motivations to use it (Davis, 1989;Davis et al., 1992).

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Section: Presence: the Antecedentmentioning

confidence: 99%

Section: ⅰ Introductionmentioning

confidence: 99%

Section: ⅰ Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Perceptions of Presence as Antecedents to E-tail Shopping - An Extended Technology Acceptance Model -

Park¹,

Hyun²,

Fairhurst³

et al. 2012

The Research Journal of the Costume Culture

View full text Add to dashboard Cite

show abstract

“…Indicative directions for such research given in the extant literature include: security, privacy and virtual currency, in order to understand the users' behavior [4]; factors that influence the shopping process within this context [24]; and consumer behavior in this new retail channel [78]. Thus, social, behavioral, and economic topics in VWs are recognized as quite complex, needing further investigation [1]. These calls for further research motivate our work in this paper.…”

Section: A Virtual World (Vw) Is Defined As a "Computer-simulated Thrmentioning

confidence: 99%

Store selection criteria and sales prediction in virtual worlds

Krasonikolakis

Vrechopoulos

Pouloudi

2014

Information & Management

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Virtual worlds (VWs) have emerged as a new context for gaming, collaboration, social networking but also commercial activity. This paper focuses on the latter, and investigates how consumers behave in this virtual context when selecting stores they visit or buy from. The paper explores store selection criteria in virtual world stores and extends earlier research in both offline and online commercial environments, taking into account the novel IT capabilities that VWs exploit. Theoretical insights drawn from the marketing and information systems literature have been used to guide the design of a survey conducted in the virtual world Second Life. In addition to identifying the factors influencing store selection, the paper investigates how these differ between shoppers and non-shoppers, and identifies the factors that affect the amount of money spent in virtual world shopping environments. The findings suggest that ''Core Store Features'' and ''Security and Privacy'' constitute the most important store selection factors in virtual environments and that sales in VWs are predicted by the frequency of visiting and the time spent within VWs' stores. Virtual world dynamics and motivation for the studyA Virtual World (VW) is defined as a "computer-simulated three-dimensional (3D) environment" [11, p.525]. Virtual Worlds have been developed since the last decade, exploiting the available information and Internet technology capabilities, attracting increasing numbers of users. Some of these worlds can be accessed through a web browser, while others require downloading and using specialized software. The origin of VWs is considered to be both social networking and gaming [52]. Some VWs started as games and consequently adopted new services, capabilities and even their own virtual currency. The variety of activities and possibilities depends on each VW's orientation (e.g., education, socialization, entertainment, commerce, etc). Several VWs develop and grow dynamically through their inhabitants' (i.e., users') actions.Users in a VW interact [45] with others through their "avatar", "a representation of the user as an animated character in virtual worlds" [47, p.17], and engage in numerous activities such as information sharing, talking with friends or finding new friends, playing games, creating new services, building virtual objects, buying and selling goods, and so on. They can communicate with others through synchronous text messages, voice chat, e-mails, or videoconferencing.Retailing activity also gained momentum in VWs, with users buying and selling virtual or real products [34]. Recent studies suggest that Virtual Commerce (V-Commerce) should be considered as a totally new and well promising retailing channel [27,28,78]. According to Kzero [41], the revenues in VWs reached $6 billion in 2012 and by 2018, VWs will have been one of the most important business platforms [35]. The overall consumer virtual reality market over the five year period of 2014 to 2018 will worth $16.2 bn, with an average compound ann...

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“…Proceedings of the 50th Hawaii International Conference on System Sciences | 2017 URI: http://hdl.handle.net/10125/41349 ISBN: 978-0-9981331-0-2 CC-BY-NC-ND Virtual worlds provide flexible and controlled environments for the scientific study of social, behavioral, business, and economic phenomenon [5,6]. But they are also a promising environment for teaching and learning [7,8].…”

mentioning

confidence: 99%

Beyond Educational Videogames to Educational Systems-That-Incorporate Videogames: A Case Study of a System for Learning about Energy

Flor¹,

Arias²,

Dasigi³

et al. 2017

Proceedings of the 50th Hawaii International Conference on System Sciences (2017)

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An Odyssey into Virtual Worlds: Exploring the Impacts of Technological and Spatial Environments on Intention to Purchase Virtual Products

Cited by 454 publications

References 78 publications

Perceptions of Presence as Antecedents to E-tail Shopping - An Extended Technology Acceptance Model -

Perceptions of Presence as Antecedents to E-tail Shopping - An Extended Technology Acceptance Model -

Store selection criteria and sales prediction in virtual worlds

Beyond Educational Videogames to Educational Systems-That-Incorporate Videogames: A Case Study of a System for Learning about Energy

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