An investigation into sharing economy enabled ridesharing drivers’ trust: A qualitative study

How should we understand the digital economy in Asia? Critical assessment and research agenda

“… Zuo et al (2019) used text-mining methods and big data analytics to understand the customer service issues associated with the ride-sharing services of Didi Chuxing in China, suggesting the high frontier of research opportunity for the use of computational social science methods in digital commerce and sharing platform operations. Another ride-sharing study from China explored the issue of the lack of people who are willing to become ride-sharing drivers ( Cheng et al, 2020 ). They applied uncertainty reduction theory to illustrate the power of problems with drivers’ trust-in-passengers, based on a variety of dimensions: driving expenses, social interactions, driver enjoyment, cancellation of ride-sharing orders, on-time payment, politeness and appearance, online reviews and ratings.…”

The social dilemma of car sharing – The impact of power and the role of trust in community car sharing

“…The current article builds on the definitions of Nobis (2006) and Katzev (2003) and defines car sharing as a service that enables a group of people to share access to a car with others. Car sharing represents a very successful business idea: Related to the growing sharing economy (e.g., Cheng et al, 2020), car sharing has gained considerable popularity in North America and Europe over the past decades. In 2010, car sharing services were offered on five continents (Asia, Australia, Europe, North America, and South America) (Shaheen & Cohen, 2013).…”

“…To trust someone is widely defined as being "vulnerable to the actions of another party based on the expectation that the other will perform a particular action important to the trustor" (Mayer et al, 1995, p. 712). Accordingly, trust has been identified as an important mechanism to resolve social dilemmas (Van Lange et al, 2017), as well as an important concept in research on the sharing economy (Cheng et al, 2020;Hua et al, 2020).…”

“…The main objective of the current article is thus to investigate the social dilemma of car sharing, building on psychological research that has identified power (e.g., sanctions for misbehavior) and trust (e.g., badge system) as drivers of contribution. Although previous research has contributed to deepening the knowledge of trust in the sharing economy (e.g., Celata et al, 2017;Cheng et al, 2020;Ert et al, 2016;Ooi et al, 2003), most of the existing research has examined B2C or P2P (i.e., consumers lend out their cars to each other via a mediating platform) sharing models, not differentiating between different forms of power and trust. In their comparison of the perception of B2C and community sharing models, Hofmann et al (2017) argue that in cases when communities do not wield any type of power and, additionally, consumers hold very low trust, the communities will quickly collapse because no force is present to hold the community together.…”

Research directions for sharing economy issues

“…Thus, an equally valid direction for research -beyond the issue of prosocial objective functions and sustainability -is to delve more deeply into managing the corporate engines for economic success in a quickly changing consumer, social, economic and regulatory environment. It will be similarly useful to probe deeper to understand the fundamental issues with sharing economy suppliers' trust, such as in ride-sharing (Cheng et al, 2020) and accommodations (Wang et al, 2019).…”