An Investigation Between Nostalgic Value Resonance and Destination Brand Engagement in Rural Tourism

Abstract

The purpose of this study was to examine Destination Brand Self Congruence, Destination Scenery, Nostalgic Value Resonance and Destination Brand Engagement affecting revisitation intention, Recommend Intention. The population of this study are tourists who visit tourist villages in Indonesia. The sample in this study was 400 respondents. This research is quantitative research with a survey method. The data collection tool in this study used a questionnaire. Online questionnaires were distributed to domestic tourists who visited tourism village. Non Probability Sampling approach using purposive sampling with the criteria of namely selecting 400 local tourists who had experience visiting the Keranggan tourism village at least once a year. Data analysis using PLS-SEM. The results of the study show that there is a positive influence between all variables and is mediated by Destination Brand Engagement, so it can be concluded that all hypotheses are supported. This research is original in terms of conceptualization and empirical testing of the relationship between nostalgic value resonance and destination brand engagement in the context of rural tourism in Keranggan. This study is the first to examine the relationship between nostalgic value resonance and destination brand engagement in the rural tourism sector.

Характеристика Основних Викликів Перед Сферою Туризму Й Готельним Бізнесом: Умови Безпекового Функціонування В Регіоні Воєнного Часу

“…Важливим аспектом є також стійкий розвиток, особливо в контексті екологічних викликів. Туристична індустрія та готельний бізнес повинні розвиватися, враховуючи потреби збереження природи, ресурсозбереження та соціальної відповідальності [7][8][9][10].…”

Combining Foodscape and Touristscape: International Tourism Marketing for Singapore and Batam

“…A brand is a recognizable sign or identifier of a specific product or service (Juliana et al, 2023) and plays a central role in modern consumer behavior (Juliana, 2019). Generally, a brand symbolizes a company and mirrors its fundamental values and philosophy towards competitors (Djakasaputra et al, 2018;.…”

“…The phenomenology of the urban tourism experience is intricate, involving individual experiences, learning, social interactions, and intersubjective knowledge mediated by official venues (Thees et al, 2020) Urban marketing and repositioning are key areas of research in tourism and destination management literature (Heeley, 2015) but there is a growing concern about whether urban marketing and tourism are effectively achieving their goals (Pearce, 2015). Similar to brand image, destination image is a focal point in tourism research Juliana et al, 2023). Destination image encompasses the sum of impressions, beliefs, attitudes, and ideas that individuals hold about the attributes and activities available at a destination (Hallmann et al, 2013;Pike et al, 2018).…”