An Integrated of AHP–QFD Methodology For Poduct Design: A Review

Abstract

Many methods, rules, and techniques are used by some manufacturing companies to enhance product competitiveness by fulfilling customer needs and satisfaction possible by improving product design quality. Many researchers suggest a variety of design tools that were implemented early in the design process. Quality function deployment and Analytical hierarchy process methods are one of them. Some researchers have studied in-depth incorporating these two design techniques in product design and development by focusing on translating the consumers' desire into product design. This paper presents the review, investigates analysis, and discussion of some literature on the QFD combined AHP, which is used for product design, either re-designing existing products or designing new products. Several international journal articles have been selected, collected, and analyzed through several relevant scientific publications published in 2010-2016. An in-depth analysis has been carried out on this paper on the benefit, and drawbacks of the integration method on previous research. This paper provides suggestions based on the analysis of the development of the integration method. Hope this paper could be a reference for researchers and other manufacturing companies to implement QFD-AHP integration method in designing product

Hypergraph and network flow-based quality function deployment

“…Furthermore, due to the hierarchical structure of AHP it obtains pairwise comparison between the elements, but not able to identify group interactions. Cost and capacity constraints are not included in the beginning of the research [53] and the integration of AHP into the QFD stops after the first phase [7] .…”

“…However, this correlation between the development parameters is considered but not implemented directly in calculating importance ranking. To analyze this manually can be time-consuming and complicated since the structure of QFD can be quite extensive with many requirements and development parameters, even in the case of a simple product [7] .…”

Renovation of Traditional Residential Buildings in Lijiang Based on AHP-QFD Methodology: A Case Study of the Wenzhi Village

“…QFD is an approach used to translate customers' requirements into design specifications. However, QFD often encounters challenges when dealing with qualitative and subjective information, as well as conflicting and inconsistent criteria [12,30]. To address these limitations, the AHP can be integrated into QFD, providing a systematic and rational approach for prioritizing customers' requirements and design specifications.…”

Implementation of High Value Vegetable Eco Packaging: Case Study on Local Agricultural Company in Yogyakarta

“…QFD described by House of Quality contributes to the company about the attributes that need to be prioritized, improved, and meet the customer needs. (Rosnani et al 2020). The product combination is determined by the development team.…”