An Integrated Model of Excellent Leadership in Public Relations: Dimensions, Measurement, and Validation

El liderazgo en relaciones públicas y gestión de comunicación. Análisis cuantitativo de los factores de liderazgo en el sector en España

“…Se trata de un fenómeno complejo, que obliga a aproximarse a él desde diferentes niveles, incluyendo los rasgos psicológicos individuales, las formas de interacción con el grupo, la cultura y los valores organizacionales o los modelos de rol (Meng y Berger, 2011).…”

Clarifying Skills and Competencies in Organisational Decision Making – Perceptions of Finnish Communication Professionals

“…Research in the field of PR, as acknowledged in a recent paper by Kiesenbauer and Zerfass (2015), has traditionally focused on communication processes, instruments, strategies and objectives. Now that organisations operate in a rapidly changing and complex environment, their decision-making will also be greatly influenced by the changes and interdependencies in that environment (Meng and Berger, 2013). The application of PR capabilities could be used to arrange communication needed for decision-making processes, help solve organisational problems, improve related interaction with stakeholders and thus, as Grunig (2006) emphasises, support the bridging activity of PR.…”

“…Theoretical knowledge included the application of historical knowledge of the field of PR and the application of communication models and theories (Sha, 2011). Meng and Berger (2013) argue that the scope of communication knowledge is more important than the technical skills, such as writing or speaking. They emphasise "the power of research, converting knowledge into plans of action and strategies, applying knowledge to diverse media channels, and evaluating communication programmes, that will eventually support the organisation performance and manifest the value of Public Relations to the organisation" (Meng and Berger, 2013: 150).…”

Increasing power and taking a lead - What are practitioners really doing? Empirical evidence from European communications managers / Incrementar el poder y asumir el liderazgo - ¿Qué hacen realmente los profesionales? Evidencias empíricas sobre los gestores de comunicación en Europa

“…Berger and Meng (2011) define the strategic decision-making capability as a dimension of leadership referring: "to the extent to which public relations leaders understand external socio-political environments and internal organizational structures, processes and practices, and are able to translate relevant knowledge into effective advocacy and become involved with strategic decision-making processes in the organization" (Berger and Meng, 2011:7).…”