An integrated framework of behavioral reasoning theory, theory of planned behavior, moral norm and emotions for fostering hospitality/tourism employees’ sustainable behaviors

Abstract

Purpose This paper aims to develop an integrated framework for a deeper understanding of employee sustainable behaviors in the workplace by using theories, such as behavioral reasoning theory, planned-behavior theory, goal-directed behavior theory, norm activation theory and belief-value-norm theory. Design/methodology/approach A quantitative approach is used in the present research. This study used data from 343 employees who are from the hospitality and tourism industry to investigate the formation of employees’ sustainable behaviors. Findings The research framework assumes that the reasons for sustainable behavior and the reasons against sustainable behavior predict global motives, which comprise attitude, subjective norm and behavioral control, and moral norm mediates the relationship between global motives, positive and negative anticipated emotions and behavioral intention. The hypothesized theoretical model had a sufficient degree of total variance with the behavioral intention and generally verified the hypothesized relationships, which served as a basis for modeling employee sustainable behavior in the workplace. Originality/value This study integrated a framework that contributes to employee sustainable behavior in the tourism and hospitality industry by identifying the effects of motivational process, moral process and emotional process to perform sustainable behavior.

The decision-making process regarding the continuance intention of using branded apps: an integrated approach to the PAM and the TPB

“…Sixth, contrary to the results of prior studies that subjective norms increase continuance intention (Kim, 2010; Meng et al , 2022), the effect of subjective norms on continuation intention was not statistically significant in this study. Because branded apps are used on personal information-based mobile devices, actions are determined by the customer’s subjective beliefs and emotions rather than by social pressure or normative beliefs.…”

A Multi-group Analysis of Gender Difference in Consumer Buying Intention of Agricultural Products via Live Streaming

“…The theory of planned behavior developed by Ajzen (1991) [24] is an essential social psychological model that aims to illuminate differences in the voluntary behavior of consumers [25] . TPB model has been widely acknowledged and applied because of "its strong predictive power and high validity" [26] .…”

“…The first antecedent is the personal attitude, a willingness generated from past experience that influences a person's response to a particular object or situation [27,31] . Regarding attitude toward a particular behavior, it is about a person's assessment of performing a particular behavior [26] . If an individual possesses a positive attitude towards a behavior, his or her intention to engage in a particular action tends to be more robust [24,32] .…”

“…Various studies have confirmed perceived behavioral control's significant role in predicting an individual's behavioral intention [37][38][39] . For the third antecedent, the subjective norm is described as the perception of general social pressure [36] regarding how behavior is viewed by references such as friends, parents, relatives, and colleagues [26,27] . Prior studies have shown the substantial effect of subjective norms on behavioral intention [37,40,41] .…”

Pro‐environmental employees and sustainable hospitality and tourism businesses: Exploring strategic reasons and global motives for green behaviors

“…The practice and maintenance of sustainable activities in the hotel-and-tourism industry means to a large extent the adjustment of traditional travel ideas, business philosophy, and corporate culture, as well as the inputs and effort-consuming in the level of internal operating costs and employee behavior supervision (Al-Ansi et al, 2021;Han et al, 2017;Nisar et al, 2021). It is a crucial research topic to understand whether employees have a positive intention to respond to the company's pro-environmental policies by implementing related sustainable activities at the workplace and what antecedents help drive and reinforce their pro-environmental behaviors (Claudy et al, 2013;Han, 2021), and this kind of related research about employee pro-environmental practice is in its infancy in existing hotel tourism studies (Meng et al, 2022). At present, not only are many leisure travelers willing to consume eco-friendly hotel-and-tourism products or services and to Abbreviations: AR, ascription of responsibility; ATB, attitude towards the behavior; PA, problem awareness; PEI, proenvironmental intentions; PN, personal norm; PBC, perceived behavioral control; RAB, reasons against behavior; RFB, reasons for behavior; SN, subjective norm.…”