Pro‐environmental employees and sustainable hospitality and tourism businesses: Exploring strategic reasons and global motives for green behaviors

Abstract

The promotion of low‐carbon lifestyles has led to increased emphasis on the sustainability of the hospitality and tourism industry and the pro‐environmental performance of employees in the workplace. This study examined the factors influencing the formation of employees' pro‐environmental decision‐making in the workplace by extending the traditional behavioral reasoning theory with global motives (attitude, subjective norm, and perceived behavioral control) and the norm‐activation model. The samples were hospitality and tourism employees. Findings of this study verified that reasons for behavior, reasons against behavior problem awareness have varying degrees of influence on global motives of employees to practice pro‐environmental activities, and the global motives and ascribed responsibility were further demonstrated as the significant indicators of personal norm that has a direct impact on pro‐environmental intentions in the workplace.

Tourists' environmentally responsible behavior: A new path of sustainable development of grassland tourism

“…Researches have shown that subjective norms and behavioral attitude have high explanatory power for individual environmentally responsible behavior (Chi et al, 2023;Qiu et al, 2022;Xie et al, 2022). Based on TPB and previous empirical findings, we hypothesized the following.…”

“…Researches have shown that subjective norms and behavioral attitude have high explanatory power for individual environmentally responsible behavior (Chi et al, 2023; Qiu et al, 2022; Xie et al, 2022). Based on TPB and previous empirical findings, we hypothesized the following.H1 Subjective norms have a positive impact on environmentally responsible behavior.H2 Behavioral attitude has a positive impact on environmentally responsible behavior.…”

‘Do I share because I care?’: Investigating the factors influencing consumer's adoption of shared consumption

“…The TPB has also been integrated with other theories, like the norm‐activation model (Kim et al, 2018), behavioural reasoning theory (Chi et al, 2023), self‐determination theory (Amirkiaee & Evangelopoulos, 2018), technology acceptance model (Liang et al, 2019), value‐belief‐norm theory (Becker‐leifhold, 2018; Roos & Hahn, 2019) and social identity theory (McNeill & Venter, 2019) to offer a more comprehensive understanding of behaviours. Overall, the TPB has evolved to become a more nuanced and comprehensive model that can be applied to a broad range of behaviours and contexts.…”

“…PMN is an important normative dimension, especially in this context, as it acts as a moral compass for individuals to enact or avoid specific behaviour. Individuals having higher PMN feel obligated to contribute to social development and engage in socially responsible behaviour (Chi et al, 2023; Song et al, 2023). Studies (Hawlitschek et al, 2018; Liang et al, 2019) confirmed the impact of social norms on adopting SC.…”

Sustainability behaviors. An application of the VBN theory in engineering students

“…Sin embargo, para lograr una educación ambiental efectiva, Heimlich y Ardoin (2008) señalan que, con el fin de animar a los estudiantes a ser más respetuosos con el medio ambiente, los académicos deben entender qué factores motivan el comportamiento. Stern y Dietz (1994), Al Zaidi et al (2023 y Chi et al (2023) explicaron que el comportamiento proambiental de las personas se guía no solo por normas personales basadas en valores altruistas hacia otros seres humanos, sino también por normas basadas en el interés propio y en el altruismo hacia otras especies no humanas (Awan y Khan, 2021; Rameezdeen et al, 2019). Asimismo, afirmaron que las normas personales egoístas y biosféricas se activan de igual manera que las normas personales altruistas dentro de la teoría de activación de normas (Stern y Dietz, 1994).…”