Artificial intelligence in the tourism sector: Its sustainability and innovation potentialAt the moment, human life has been tied with emerging and disruptive technologies such as artificial intelligence (AI), Blockchain, the Internet of Things, the Metaverse, etc. In the future, it may seem complicated to live without these technologies, even though they may be strange to us now. As these technologies grow, it is necessary to understand the effect of them on our field of research and even on our life. AI is one of the technologies that could take aFention in various areas and is the point of aFention of the news. The most recent advancement is ChatGPT (Sarrion, 2023), a chatbot that can answer questions based on pre-trained data and could gain widespread applications. However, there are many criticisms of the reliability of provided answers by this chatbot (