An identity-centered approach to place branding: Case of industry partners’ evaluation of Iowa's destination image

Mak, Angela Ka Ying

doi:10.1057/bm.2010.56

Cited by 30 publications

(18 citation statements)

References 33 publications

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“…A meta-analyses investigating up to 260 articles relating to the topic stresses the field's multidisciplinary nature, ranging beyond business and management to public policy, urban planning and design to other social sciences (Gertner, 2011). The research covers diverse topics such as attracting foreign direct investment and industry partners through strong place brands (Mak, 2011) or the local peoples' impact on place brands (Freire, 2009).…”

Section: Place Brandingmentioning

confidence: 99%

Analyzing destination branding and image from online sources: A web content mining approach

Költringer

Dickinger

2015

Journal of Business Research

210

148

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Section: Place Brandingmentioning

confidence: 99%

Analyzing destination branding and image from online sources: A web content mining approach

Költringer

Dickinger

2015

Journal of Business Research

210

148

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“…The concept of elite interviews originated from the study of politics and policy-making (Dexter, 1969(Dexter, , 1970. As a result of greater emphasis on understanding decision-making processes and policy impacts and perceptions, it has subsequently become popular as a qualitative research method in the social sciences and is gaining interest amongst tourism and business management researchers, especially among graduate students (Ames, Brosi, & Damiano-Teixeira, 2006;Hall, 2011a;Lennon & Graham, 2001;Mak, 2011;Moswete & Darley, 2012;Pridham, 1999;Sharp, 2003).…”

Section: Introductionmentioning

confidence: 99%

“…Although the interviewing of elites is a research subject of significance across the social sciences, it is of particular importance in tourism because of the ways in which elites frame business practices and responsibilities (Miller, 2001); shape destination and community processes, policies and decision-making (Fernando, Saad, & Haron, 2012;Hall, 2003;Jayawardena, 2002), including with respect to destination branding and representation, infrastructure development and understandings of the authenticity and legitimacy of heritage (Mak, 2011;Norkunas, 1993); and influence the very way that tourism knowledge is created and transferred (Thomas, 2012). Elite decisions directly affect the nature of tourism development.…”

Section: Introductionmentioning

confidence: 99%

Elite interviews: critical practice and tourism

Darbi

Hall

2014

Current Issues in Tourism

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The elite interview method has been applied to the study of politics and policy-making and to other social and organisational contexts, although it has been relatively little applied in a formal fashion in tourism research. Nevertheless it is a method that has the potential of enhancing the quality and quantity of research data given the power and influence of elite subjects. The conduct of elite interviews suggests that there are qualitatively different aspects in interviewing 'up' as compared to interviewing 'across' or 'down'. The article provides a review of some of the major issues involved in the conduct of elite interviews and highlights some of the tactics that researchers may use in the interview process as well as some of the potential ethical and publishing constraints. Even though there are a number of potential methodological challenges in using this method it provides a valuable approach in tourism research, especially studies that aim to understand decision-making processes, policy-making and perceptions. It is shown that individual ingenuity and reflexivity are required in order to overcome some of the challenges reported in existing studies.

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“…Some researchers see that destination identity is important in the overall success of a tourist destination. Cai (2002) & Mak (2011 studied the creation of destination identity to determine its importance as the components can emerge from involvement and participation in the branding process. Saraniemi (2011) said that the destination identity is often captured from the user's point of view, namely, the tourists themselves.…”

Section: Literature Reviewmentioning

confidence: 99%

The Perceived Destination Identity of Stakeholders: a Case of Chang Island

Preechawong

Sawagvudcharee

2016

JEVR

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The tourism industry in Thailand is a significant economic activity due to the large and increasing number of tourists, facilities, accommodation and revenue. It is likely to increase its contribution to the GDP from its already significant role of more than 10%. Additionally, the tourism industry career opportunities and helps spread prosperity throughout the kingdom. Chang Island is no exception. Tourism on Chang Island is arguably the most important revenue-generating sector because of the income and job creation. Much of the competition in tourism focuses on tourists' ability to recognize and remember a particular destination as being unique. Because of this, the development and use of a strong destination identity is critical when making strategic marketing plans. Many tourists will select their holiday destination from their memory of, or recognition of a destination identity. That is why the message behind a destination identity should be a topic to highlight. The aim of this study is to gain insight into the real-life perception of Chang Island's destination identity by its sender stakeholders. This will help the researcher identify key issues that allow for the development of a suitable guideline for review and possible revision of the island's destination identity. A qualitative analysis of data collected in this study provides a grounded theory, to support the perception of the sender side of Chang Island's stakeholders.

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An identity-centered approach to place branding: Case of industry partners’ evaluation of Iowa's destination image

Cited by 30 publications

References 33 publications

Analyzing destination branding and image from online sources: A web content mining approach

Analyzing destination branding and image from online sources: A web content mining approach

Elite interviews: critical practice and tourism

The Perceived Destination Identity of Stakeholders: a Case of Chang Island

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