An Eye-Tracking Supported Investigation Into the Role of Forms of Representation on Design Evaluations and Affordances of Original Product Features

Berni, Aurora; Maccioni, Lorenzo

doi:10.1017/dsd.2020.296

Cited by 7 publications

(6 citation statements)

References 21 publications

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“…On the other hand, the relationship of the time spent on specific AOIs and the understanding of the original characteristics has not been investigated. The use of videos seemingly diminishes mismatches between designers' intention and observers' interpretation, and favors products' understanding, as reported by a study conducted by the authors in parallel to the present one, which partially shares materials and methods [95]. However, it could be possible that a long lasting attention on certain features is not necessarily motivated by the need for product comprehension and evaluation.…”

Section: Discussion and Limitationssupporting

confidence: 57%

Observing Pictures and Videos of Creative Products: An Eye Tracking Study

2020

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The paper offers insights into people’s exploration of creative products shown on a computer screen within the overall task of capturing artifacts’ original features and functions. In particular, the study presented here analyzes the effects of different forms of representations, i.e., static pictures and videos. While the relevance of changing stimuli’s forms of representation is acknowledged in both engineering design and human-computer interaction, scarce attention has been paid to this issue hitherto when creative products are in play. Six creative products have been presented to twenty-eight subjects through either pictures or videos in an Eye-Tracking-supported experiment. The results show that major attention is paid by people to original product features and functional elements when products are displayed by means of videos. This aspect is of paramount importance, as original shapes, parts, or characteristics of creative products might be inconsistent with people’s habits and cast doubts about their rationale and utility. In this sense, videos seemingly emphasize said original elements and likely lead to their explanation/resolution. Overall, the outcomes of the study strengthen the need to match appropriate forms of representation with different design stages in light of the needs for designs’ evaluation and testing user experience.

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Section: Discussion and Limitationssupporting

confidence: 57%

Observing Pictures and Videos of Creative Products: An Eye Tracking Study

2020

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“…Furthermore, the relationship between product form and meaning has been studied extensively in more controlled experiments. For example, Berni, Maccioni, and Borgianni (2020) explored the relationship between the perceived affordance of users and the forms in which products are represented through eye tracking. Tiab and Hornbaek (2016) analyzed how shape-changing buttons affect users' perceptions and behaviors.…”

Section: Semantic Clues Related To Affordances and Informativesmentioning

confidence: 99%

“…Finally, the effect of presentation type was not discussed in this study due to the participants' strategy in decision-making. However, it may be worthwhile to investigate whether dynamic and static representations are leveraged differently during the design process (Berni, Maccioni, and Borgianni 2020). A better design for different age groups is essential, as is a better way for designers to present their ideas while improving their products.…”

Section: Limitation and Future Researchmentioning

confidence: 99%

Effect of Aging on the Perception of Product Operations Through Semantic Clues

Zhong,

Harada

2024

Preprint

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Electronic products with multiple functionalities and simple interfaces are increasingly being introduced to daily life, and they often cause unpleasant experiences, especially for older adults. To elucidate how aging affects people’s perceptions of possible operations of physical controls, three kinds of semantic clues (i.e., shapes, text, and icons) drawn from two critical concepts of product semantics, affordances and informatives, were evaluated in a lab-controlled experiment. Both older adults (aged over 65) and younger adults (university students aged 18 to 26) were asked to answer two operational evaluation questions for 48 different physical controls. The results showed that aging affected the perception of all three semantic clues: (1) younger adults had a keener sense of shape variation while older adults did not; (2) younger adults were more likely to respond to the arrow sign; (3) older adults prioritized textual labels over icons and younger adults did the opposite. This study revealed the fact that older adults process shapes, text, and icons differently than younger adults. These empirical data could help product designers convey messages more effectively, particularly when designing products for both older adults and general population groups.

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“…These technologies are rapidly evolving in terms of hardware, software, usability, ergonomics, quality, and efficiency. They are establishing themselves as effective mechanisms to represent virtual models in various design applications [21] [22] [23]. Augmented Reality (AR) [24], for example, is being widely adopted in industry [25] to enhance consumer experiences by combining virtual assets with real content [26] to elicit specific emotions [27].…”

Section: Introductionmentioning

confidence: 99%

An Examination of the Relationship Between Visualization Media and Consumer Product Evaluation

Palacios-Ibanez¹,

Pirault²,

Ochando-Marti³

et al. 2024

IEEE Trans. Visual. Comput. Graphics

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Virtual product presentations that rely on static images and text are often insufficient to communicate all the information that is necessary to accurately evaluate a product. Technologies such as Virtual Reality (VR) or Augmented Reality (AR) have enabled more sophisticated representation methods, but certain product characteristics are difficult to assess and may result in perceptual differences when a product is evaluated in different visual media. In this paper, we report two case studies in which a group of participants evaluated three designs of two product typologies (i.e., a desktop telephone and a coffee maker) as presented in three different visual media (i.e., photorealistic renderings, AR, and VR for the first case study; and photographs, a non-immersive virtual environment, and AR for the second case study) using eight semantic scales. An inferential statistical method using Aligned Rank Transform (ART) proceedings was applied to determine perceptual differences between groups. Our results show that in both cases product attributes in Jordan's physio-pleasure category are the most affected by the presentation media. The socio-pleasure category was also affected for the case of the coffee makers. The level of immersion afforded by the medium significantly affects product evaluation.

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An Eye-Tracking Supported Investigation Into the Role of Forms of Representation on Design Evaluations and Affordances of Original Product Features

Cited by 7 publications

References 21 publications

Observing Pictures and Videos of Creative Products: An Eye Tracking Study

Observing Pictures and Videos of Creative Products: An Eye Tracking Study

Effect of Aging on the Perception of Product Operations Through Semantic Clues

An Examination of the Relationship Between Visualization Media and Consumer Product Evaluation

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