Observing Pictures and Videos of Creative Products: An Eye Tracking Study

Berni, Aurora; Maccioni, Lorenzo; Borgianni, Yuri

doi:10.3390/app10041480

Cited by 12 publications

(7 citation statements)

References 88 publications

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“…The required interpretation of a product, if this is presented without additional symbols and texts (such as in e-commerce platforms or as a case in point in [24]), makes ET studies in this area more commonly concerned with the result of this interpretation. Therefore, they typically target affordances and the understanding of functionalities for new, creative and uncommon products [25][26][27]. Accordingly, AOIs that are here leveraged are mostly distinguished in functional terms, e.g., parts of products handled first or performing the main function.…”

Section: Eye-tracking and Areas Of Interest In Sustainability-related...mentioning

confidence: 99%

A Framework to Evaluate Areas of Interest for Sustainable Products and Designs

et al. 2022

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Experience and evaluation research on sustainable products’ design is increasingly supported by eye-tracking tools. In particular, many studies have investigated the effect of gazing at or fixating on Areas of Interest on products’ evaluations, and in a number of cases, they have inferred the critical graphical elements leading to the preference of sustainable products. This paper is motivated by the lack of generalizability of the results of these studies, which have predominantly targeted specific products and Areas of Interest. In addition, it has also been overlooked that the observation of some Areas of Interest, despite not specifically targeting sustainable aspects, can lead consumers to prefer or appreciate sustainable products in any case. Furthermore, it has to be noted that sustainable products can be recognized based on their design (shape, material, lack of waste generated) and/or, more diffusedly, information clearly delivered on packaging and in advertising. With reference to the latter, this paper collected and classified Areas of Interest dealt with in past studies, markedly in eco-design and green consumption, and characterized by their potential generalizability. Specifically, the identified classes of Areas of Interest are not peculiar to specific products or economic sectors. These classes were further distinguished into “Content”, i.e., the quality aspect they intend to highlight, and “Form”, i.e., the graphical element used as a form of communication. This framework of Areas of Interest is the major contribution of the paper. Such a framework is needed to study regularities across multiple product categories in terms of how the observation of Areas of Interest leads to product appreciation and value perception. In addition, the potential significant differences between sustainable and commonplace products can be better investigated.

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Section: Eye-tracking and Areas Of Interest In Sustainability-related...mentioning

confidence: 99%

A Framework to Evaluate Areas of Interest for Sustainable Products and Designs

et al. 2022

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“…press, and tools and representations used in UX experiments, e.g. (Berni et al, 2020), and that a differentiation among them could lead to more insightful results. Actually, a considerable limitation of the framework is the difficulty to circumscribe the pillars, whose definition can be still open to debate, e.g.…”

Section: Main Findings and Final Remarksmentioning

confidence: 99%

From the Definition of User Experience to a Framework to Classify Its Applications in Design

Berni

Borgianni

2021

Proc. Des. Soc.

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The concept of User Experience (UX) dates back to the 1990s, but a shared definition of UX is not available. As design integrates UX, different interpretations thereof can complicate the possibility to build upon previous literature and develop the field autonomously. Indeed, by analysing the literature, UX emerges as a cauldron of related and closely linked concepts. However, it is possible to find recurring attributes that emerge from those definitions, which are ascribable to two foci: the fundamental elements of the interaction (user, system, context) and typologies of experience (ergonomic, cognitive, and emotional). Those are used to build a framework. We have preliminarily investigated how UX is dealt with in design by mapping a sample of UX-related experimental articles published in design journals. We classified UX case studies based on the framework to individuate the UXs that emerge most frequently and the most studied ones in the design field. The two-focus framework allows the mapping of experiments involving UX in design, without highlighting specific favorable combinations. However, comprehensive studies dealing with all elements and UX typologies have not been found.

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“…Physical prototyping is an important part of the design process because it supports collaborations related to visual thinking [26]. According to Berni et al [27], a physical prototype is advantageous in that its use increases the reliability of product evaluation, but it is resource-and time-intensive. In this respect, designers widely use rapid prototyping technologies, such as additive manufacturing (3D printer) and subtractive manufacturing (laser cutter, CNC miller), to create physical prototypes quickly.…”

Section: Introductionmentioning

confidence: 99%

Real-Time Physical Prototyping Tool Design Based on Shape-Changing Display

Ban¹,

Hyun

2021

Applied Sciences

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Prototyping during the early design phases has become an essential part of conceptualization and product development. Recent advances in digital design tools have enabled active user participation in the design process and direct interaction with prospective products. Despite the rapid advancements in prototyping, immediate prototyping methods remain unavailable. Creating a working prototype and evaluating its user interactions is an effective design strategy. If a prototype can be created immediately for designers to sensorially experience a model, they can test and simulate various design ideas with immediate user feedback in the early design phases. Therefore, this paper aims to develop a real-time prototyping method that enables designers to evaluate a physical model of a design. Accordingly, we demonstrated a complete design and proof of concept for closed surface-based shape-changing displays (SCDs) that can assist designers in realizing conceptual design development. Experiments were conducted to verify the robustness and accuracy of the shapes displayed using the proposed SCD. Simulation-experiment results reveal that complex organic shapes (rabbits or human faces) and man-made shapes (chairs, cars, and buildings) could be accurately reconstructed using the proposed closed surface-based SCD with numerous actuators. Furthermore, an experiment with a physical SCD prototype (2V icosphere) demonstrated accurate reconstruction of the optimized shapes of a digital model.

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Observing Pictures and Videos of Creative Products: An Eye Tracking Study

Cited by 12 publications

References 88 publications

A Framework to Evaluate Areas of Interest for Sustainable Products and Designs

A Framework to Evaluate Areas of Interest for Sustainable Products and Designs

From the Definition of User Experience to a Framework to Classify Its Applications in Design

Real-Time Physical Prototyping Tool Design Based on Shape-Changing Display

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