An eye-tracking study of website complexity from cognitive load perspective

Wang, Qiuzhen; Sa, Yang; Liu, Manlu; Cao, Zhiyuan; Ma, Qingguo

doi:10.1016/j.dss.2014.02.007

Cited by 285 publications

(204 citation statements)

References 32 publications

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“…Regarding the relationship between fixation count and complexity, the finding appears at odds with previous research [9,42]; most saliently with results obtained using websites [42]. However, manipulation of complexity factors in Wang et al's [42] stimuli were mostly visual, whereas the websites used in the present study were university homepages containing both pictures and blocks of text. Verbal information calls for semantic processing, requiring more information to be processed at each eye fixation.…”

Section: Resultscontrasting

confidence: 57%

“…That complexity influences perception has been documented in a variety of studies [4,8,18]. Recently, complexity has invited ample study in website perception specifically [13,15,24,25,39,41,42]. Complexity has been shown to influence aspects such as effectiveness [13], preference, and ease of navigation of websites [24].…”

Section: Introductionmentioning

confidence: 99%

“…Obtaining objective measures of the number of eye fixations used to extract visual information may be indicative of the stimulus' level of complexity. For instance, Wang, Yang, Liu, Cao, and Ma [42], have reported a correlation between stimulus complexity and fixation count, through findings that when conducting simple tasks on websites, an increase in complexity leads to more fixations. The positive relationship between stimulus complexity and fixation count has likewise been demonstrated using images of cars as stimuli [9].…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Complexity and aesthetic pleasure in websites: an eye tracking study

Chassy¹,

Fitzpatrick²,

J³

et al. 2017

JoIS

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The internet is an ever-expanding medium of communication; capable of connecting users with masses of information and countless services. In such a popular and competitive market, it is imperative that websites are both practical and pleasant to navigate. Using an eye-tracker, we obtained objective measurements of complexity with subjective ratings of complexity and aesthetics, to explore judgments arising from the perception of university homepages. As expected, high levels of perceived complexity resulted in low aesthetic ratings. Interestingly, fixation count correlated negatively with complexity and positively with aesthetics; a novel finding. We argue that high complexity and negative aesthetic appraisals are a result of cognitive overload due to the limited capacity of working memory. We suggest ways in which web designers can avoid information overload, by complying with the known limits of human cognition, to maximize the positive interaction between webpage and user.Interaction Science

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Section: Resultscontrasting

confidence: 57%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Complexity and aesthetic pleasure in websites: an eye tracking study

Chassy¹,

Fitzpatrick²,

J³

et al. 2017

JoIS

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“…apply. [36].!Thus!web!designers!should!be!aware!of!the!significance!of! establishing!an!ideal!scale!of!complexity!for!the!optimal!userJwebsite!connection.!!…”

Section: The)cognitive)engineering)of)memory)in)educational)website)dmentioning

confidence: 99%

The cognitive engineering of memory in educational website design

Jones

Fitzpatrick²,

Chassy

2015

ASSRJ

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“…For instance being able to answer questions such as: "how much has a person read from the page" or "at which point in the reading was the user confused" would be useful. Some exciting new studies using eye tracking have shown the potential of new technologies in answering some of these questions in more detail (Wang, Yang, Liu, Cao, & Ma, 2014).…”

Section: Resultsmentioning

confidence: 99%

Exploring Methodologies for Utilizing Click-Track Data Using Educational Data Mining and Evidence Centered Design in Online Professional Development Environments

Uguz¹

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The opportunities for delivering effective PD has dramatically increased with the recent growth of web application capabilities. However, our methodologies for making meaningful inferences about these digital learning environments have remained limited.This dissertation argues that valid measurements of research constructs in online PD environments require three components to be successful: 1) a methodology for reliably recording user behavior, 2) an assessment framework for building the connection between constructs and observable behavior and 3) a statistical analysis approach that provides post-hoc methodologies for recognizing patterns in the observable behavior. The first manuscript in this dissertation conducts a review of the literature on methods used in a sample of existing studies and suggests that a combination of click-track data as the methodology for recording user behavior, Evidence Centered Design (ECD) as the assessment framework and Educational Data Mining (EDM) as the statistical analysis approach has the potential to provide insights in online PD environments. The second manuscript uses EDM methodologies to investigate construct assumptions and user behavior patterns through click-track data. The third manuscript uses a combination of ECD and EDM methodologies to build a measure for evaluating teacher engagement in an online PD environment. The dissertation provides case studies for the use of these combined methodologies, which show promise as a viable strategy for researching and understanding online PD environments. Insights and limitations of using click-track data and directions for further research Domain Modeling For The Main Aspects of the Domain Analysis are also discussed.Curriculum,

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An eye-tracking study of website complexity from cognitive load perspective

Cited by 285 publications

References 32 publications

Complexity and aesthetic pleasure in websites: an eye tracking study

Complexity and aesthetic pleasure in websites: an eye tracking study

The cognitive engineering of memory in educational website design

Exploring Methodologies for Utilizing Click-Track Data Using Educational Data Mining and Evidence Centered Design in Online Professional Development Environments

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