2017
DOI: 10.24982/jois.1713017.003 View full text |Buy / Rent full text
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Abstract: The internet is an ever-expanding medium of communication; capable of connecting users with masses of information and countless services. In such a popular and competitive market, it is imperative that websites are both practical and pleasant to navigate. Using an eye-tracker, we obtained objective measurements of complexity with subjective ratings of complexity and aesthetics, to explore judgments arising from the perception of university homepages. As expected, high levels of perceived complexity resulted in… Show more

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“…This indicates a strong motivation for media outlet websites to present the user with such complexity. It should be noted that other studies such as Chassy et al [28] and Harper et al [27] had contradictory findings, with visual complexity appearing to negatively impact aesthetic pleasure. The difference may lie with the focus, which in one case was on informativeness and engagement and in the other cases on aesthetic pleasure.…”
Section: Color and Empty Space Analysis Based On Website Homepage Scr...mentioning
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“…This indicates a strong motivation for media outlet websites to present the user with such complexity. It should be noted that other studies such as Chassy et al [28] and Harper et al [27] had contradictory findings, with visual complexity appearing to negatively impact aesthetic pleasure. The difference may lie with the focus, which in one case was on informativeness and engagement and in the other cases on aesthetic pleasure.…”
Section: Color and Empty Space Analysis Based On Website Homepage Scr...mentioning
“…Visual complexity is a factor that plays an important role in the aesthetics of a website as discussed by Harper et al [27], King et al [8], and Chassy et al [28]. Harper et al, in their work, supported that complexity as perceived by the users is influenced by structural complexity and presented a paradigm that related the complexity of an HTML document's DOM with how users subjectively judged complexity [27].…”
Section: Aesthetics and Interface Variablesmentioning