An extensive analysis of online restaurant reviews: a case study of the Amazonian Culinary Tourism

Abstract

Analyzing User-Generated Content present in social media has become mandatory for companies looking for maintaining competitiveness. These data contain information such as consumer opinions, and recommendations that are seen as rich sources of information for the development of decision support systems. When observing the state of the art, it was found that there is a lack of antecedents that address the analysis of online reviews of Brazilian restaurants. In this sense, the focus of this work is to fill this gap through a case study of Santarém city. The results show that professionals in this segment can use these analyzes in order to improve the user's experiences and increase their profits.