An Exploratory Study on Problems with Sharing Economic Services and Development Direction - Focused on Bicycle-Sharing Service in China

Taewon, Lee; Kim, Kyung-Hwan

doi:10.20288/jcs.2019.22.2.91

Cited by 1 publication

(4 citation statements)

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“…In particular, even for bike-sharing services that perform non-face-to-face services, financial risk will negatively impact consumer decisions to use the services. Financial risk in bike-sharing services may arise from the failure of a deposit refund when attempting to terminate the service [9]. In addition, a lack of bicycles and bicycle breakdown may lead to potential costs.…”

Section: Financial Riskmentioning

confidence: 99%

“…The recent issue of refund of deposits for bike-sharing services has raised doubts about the business revenue model of bike-sharing services. Lee and Kim [9] conducted text mining for Chinese shared bicycle services, which indicated that deposit problems of bike-sharing services, such as deposits and loans, were frequently mentioned on SNS. In particular, as China's shared bicycle services became popular, by 2016, more than 100 related companies were involved in these services.…”

Section: Theoretical and Practical Implicationsmentioning

confidence: 99%

“…However, after market consolidation through mergers and acquisitions, Hello, Mobike, and Ofo emerged as the largest players, together accounting for around 80% of the total market. Because of the intense market environment, it is important to understand the formation mechanisms of consumer's continuance intention [9][10][11]. In this vein, this study investigates the key antecedents affecting consumers' continuance intention toward bike-sharing services in China.…”

Section: Introductionmentioning

confidence: 99%

“…Consumers' trust in a service provider is expected to significantly impact their continuance intentions of using the services. In general, the low level of trust in shared bicycle service providers may result from a limited number of bicycles made available or negligent bicycle maintenance [4,9]. In particular, trust in a service provider is associated with a variety of activities, such as the condition of the bicycles and the function of mobile applications.…”

Section: Introductionmentioning

confidence: 99%

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Exploring the Key Antecedents Influencing Consumer’s Continuance Intention toward Bike-Sharing Services: Focus on China

Kim

2020

IJERPH

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This study investigates the key antecedents affecting consumers’ continuance intention toward bike-sharing services in China. The theoretical framework clarifies the role of perceived value and trust in a service provider in enhancing customer’s continuance intention toward bike-sharing services. Perceived usefulness, perceived ease of use, and perceived enjoyment are considered vital factors in forming perceived value and trust in a service provider. Financial risk and privacy risk serve as inhibitors to consumers’ continuance intention. Our research model is validated using data from 224 bike-sharing consumers in China. Both perceived value and trust in a service have a significant impact on consumers’ continuance intention. However, financial risk significantly affects customer’s continuance intention, although privacy risk does not have a significant impact on it. The analysis results show that perceived usefulness has no significant effect on both perceived value and trust in a service provider. The results demonstrate that perceived ease of use and perceived enjoyment play a significant role in enhancing both perceived value and trust in a service provider. Our results are expected to provide academic and practical implications for bike-sharing services.

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Section: Financial Riskmentioning

confidence: 99%

Section: Theoretical and Practical Implicationsmentioning

confidence: 99%