An exploratory study of the role of pervasive environments for promotion of tourism destinations

Pantano, Eleonora; Servidio, Rocco

doi:10.1108/17579881111112412

Cited by 42 publications

(36 citation statements)

References 47 publications

(48 reference statements)

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“…In Jamaica, the level of host and the guest interaction depends on the attitude of locals [47]. The growing competition in the industry encourages the nation to step on to an innovative strategy as stated [48] and to get an economic advantage. Beaches of both Northern and Eastern provinces have an attraction on surfing [4].…”

Section: Sri Lankan Contextmentioning

confidence: 99%

Key Locational Characteristics that Influence on Attracting Tourists to Sri Lanka

Silva

Perera

Karunarathne

2019

SAJSSE

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This research was conducted to assess the existing locational characteristics of Sri Lanka which could influence on attracting tourists to the country. The major problem of the study is identifying the critical locational characteristics that cause to attract more tourists to Sri Lanka. It has been observed that there are three major locational characteristics such as Natural attractiveness, Cultural attractiveness and Climate which have discussed by the scholars and applicable to the Sri Lankan context. The main objective of the study is to identify the most important characteristics which help to attract tourists to Sri Lanka. The secondary objectives are determining the impact of the influence of the characteristics on tourist attraction & exploring the influence of the characteristics for future tourist attraction. The research coverage areas are Colombo District and Hikkaduwa Narigama area. Data were collected through a structured questionnaire. The findings are based on the primary data collection and, they have been analyzed with Statistical Package for Social Sciences (SPSS) 16.0 and the SmartPLS (Partial Least Square) 3.0. There were 62 sample size and whole sample responded for the questionnaire. Findings of the study exposed all three characteristics are important for tourist attraction. According to the result of Path Coefficient, all the three variables are statistically significant and natural attractiveness (0.454), cultural attractiveness (0.247) and climate (0.213) are a significant moderately strong relationship with tourist attraction. Therefore, all three variables positively impact to the tourist attraction and natural attractiveness is the major among them. It is also found that there are specific things to be taken into account for the accomplishment of attracting the expected group of tourists to the country.

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Section: Sri Lankan Contextmentioning

confidence: 99%

Key Locational Characteristics that Influence on Attracting Tourists to Sri Lanka

Silva

Perera

Karunarathne

2019

SAJSSE

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“…Según Burgess, Parish y Alcock (2011), la información de la industria turística y de viajes juega un papel fundamental para la tecnología web en la promoción y comercialización de destinos turísticos. Esto se debe, en parte, a que los entornos virtuales facilitan la memorización de la información turística (Wang y Yang, 2008) e inuyen mejor en las expectativas de los turistas (Pantano y Servidio, 2011). Por esta razón, el contenido, la calidad y la efectividad de las páginas de internet es de suma importancia dentro del proceso de comercialización (Cabanilla y Gentili, 2015).…”

Section: Promoción De Un Destino Turísticounclassified

Comunicación de un destino experiencial a través de las páginas web. Análisis de Villavicencio – Colombia

Gómez

Centocchi

Pérez

2019

SyP

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El objetivo de este artículo es analizar la comunicación que se hace de Villavicencio como destino turístico experiencial, orientada al segmento internacional, a través de las páginas web. Se ha realizado una revisión de la literatura para comprender cómo interactúan los turistas con estas páginas y cómo la información contenida en ellas contribuye en alcanzar la satisfacción gracias a la oferta comunicada. Se realizó una investigación mixta en la cual, por un lado, se aplicaron 156 encuestas, de las cuales se analizaron 33, correspondientes a los turistas que recurrieron al uso de sitios web y, por el otro, se examinaron 15 páginas web. Para el análisis cuantitativo se empleó el software SPSS V18; y para el análisis cualitativo, un abordaje semiótico. Los resultados demostraron que, a pesar de las deficiencias comunicacionales, principalmente en los sitios web oficiales, imperan las calificaciones positivas por parte de los turistas.

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“…Hence, according to Pantano & Servidio [4], 3D virtual reality (a) supports the creation of an unique and customized product, (b) enhances users' experience (by providing new interactive and enjoyable tools), (c) tracks users' behavior while in the virtual scenario (in terms of tracking of accessed items, duration of each visit, visualized information, etc. ).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…Therefore, entertaining educational contents become available in the novel scenarios with benefits for both users' experience and learning process. Furthermore, several authors underline the advantages of 3D technologies also for promoting the tourism sector [4], by providing a more realistic representation of the possible destinations, attractions and landscapes in order to both reduce the cognitive load for the creation of the mental image of the destination [4] and provide interactive and entertaining tools for an easy and effective exploration. As a consequence, this virtual representation supports users in better understanding the characteristics of the place.…”

Section: Introductionmentioning

confidence: 99%

Introduction of innovative retail systems based on immersive environments

Laria

Pantano

2012

JDCTA

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Since the increasing consumers' interest towards the online channel, the introduction of innovative technologies in the traditional point of sale is becoming a key factor to maintain existing clients and attract new ones. This paper proposes a novel application of 3D virtual reality to retailing for creating an innovative technology-based store. The key idea is to introduce stereoscopic tools for displaying products and providing entertaining and user-friendly interactive interfaces. The benefits of our proposal are demonstrated in the domain of retailing, where the introduction of virtual reality in offline contexts is becoming more widespread. In fact, in this domain the immersive technologies provide new environments capable of enhancing consumers' shopping mode choice and their subsequent shopping experience.

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An exploratory study of the role of pervasive environments for promotion of tourism destinations

Cited by 42 publications

References 47 publications

Key Locational Characteristics that Influence on Attracting Tourists to Sri Lanka

Key Locational Characteristics that Influence on Attracting Tourists to Sri Lanka

Comunicación de un destino experiencial a través de las páginas web. Análisis de Villavicencio – Colombia

Introduction of innovative retail systems based on immersive environments

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