“…Essentially, firms adopting IT infrastructures have the potential to build enduring customer relationships and achieve competitive advantage. Often, the exploitation of Information Technology (IT) opportunities is hampered or encouraged by some social, organizational, economic factors (Chuang, Nakatani, & Zhou, 2009;Esteves, 2009;Federici, 2009;Shiau, Hsu, & Wang, 2009). Small and Medium Enterprises (SMEs) are known to be highly idiosyncratic and complex in their social formation evidenced by their interpersonal relationships with owner families, friends, and other businesses that influence their corporate behaviors (Beckinsale, Levy, & Powell, 2006;Parker & Castleman, 2009).…”