An Exploratory Study of Mobile Shopping Behaviors of Young Adults in Thailand

Chau, Ngan N.; Seshadri, Srivatsa; Broekemier, Greg M.; Pamornpathomkul, Santikorn

doi:10.1080/15332861.2018.1463802

Cited by 6 publications

(5 citation statements)

References 24 publications

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“…The results indicate that consumers give a lot of importance to the hedonic aspect. Similar results were seen by Chau et al [67], Nikolopoulou et al [68], and Semiz and Semiz [69]. On the other hand, an empirical study by Handoko [70], and Alfansi and Daulay [71] shows hedonic motivation does not affect behavioral intention.…”

supporting

confidence: 82%

Analysis of Factors Affecting Use Behavior towards Mobile Payment Apps: A SEM Approach

Linge

Chaudhari

Kakde

et al. 2023

Human Behavior and Emerging Technologies

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The main aim of this research study is to examine the impact of five independent variables viz. performance expectancy, effort expectancy, social influence, facilitating conditions, and hedonic motivation on behavioral intention to use mobile payment apps. This study is further aimed at investigating the influence of behavioral intention on the use behavior of mobile payment app users. This study strives to investigate the use behavior of people who have already used mobile payment apps like Google Pay, PhonePe, and PayTM previously for making payments for the products and services they have purchased from various sellers. The researchers used the UTAUT2 theory to examine the relationship between the independent and dependent variables mentioned above. The data was collected from 618 mobile payment app users from Vidarbha, M.S., India. Availability sampling and purposive sampling techniques were adopted for the final selection of the respondents. A structured questionnaire was designed by the researchers for collecting the required primary data. The six proposed hypotheses were tested by using SMART-PLS 3.3.5 software. The results indicated support for all six proposed hypotheses. The proposed model explained a substantial amount of variance in behavioral intention ( R 2 = 71.8 % and R 2 = 76.5 %) in use behavior towards mobile payment apps explained by independent variables. Facilitating conditions exhibited the strongest effect on behavioral intention.

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supporting

confidence: 82%

Analysis of Factors Affecting Use Behavior towards Mobile Payment Apps: A SEM Approach

Linge

Chaudhari

Kakde

et al. 2023

Human Behavior and Emerging Technologies

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“…Owning a mobile phone and getting connected to the virtual world predominately could uplift an individual's social status as well. This chunk of customers is recognized as prospective mobile phone purchasers worldwide [30,31]. Marketers consider this cohort of young adults quite attractive for building a pool of brand-loyal customers and seeking revenues on a long-term basis.…”

Section: Introductionmentioning

confidence: 99%

“…Marketers consider this cohort of young adults quite attractive for building a pool of brand-loyal customers and seeking revenues on a long-term basis. chunk of customers is recognized as prospective mobile phone purchasers worldwide [30,31]. Marketers consider this cohort of young adults quite attractive for building a pool of brand-loyal customers and seeking revenues on a long-term basis.…”

Section: Introductionmentioning

confidence: 99%

Mobile Phone Buying Decisions among Young Adults: An Empirical Study of Influencing Factors

et al. 2021

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Owing to the novelty and dynamism of mobile phone shopping behavior of adults within the context of contemporary social, technological, and market norms necessitated the need to study this phenomenon frequently. In the same league, there is a pressing need to empirically examine the mobile shopping behavior of young adults in Pakistan. This paper examines the factors influencing mobile phone shopping behavior within the context of young adults in Pakistan. First, a questionnaire-based survey consisting of a five-point Likert scale was conducted. A total of 416 respondents provided their complete responses. Then, we employed the structural equation modeling (SEM) model using AMOS 24 to empirically test the hypothesized model. The empirical results revealed that price and attractiveness positively influence mobile phone buying behavior among young adults in Pakistan. On the other hand, Service Encounter, Convenience, Avoidance of Core Service Failure, and Response have negative but statistically insignificant influences on mobile phone buying behavior in Pakistan. This finding revealed that the mobile shopping behavior of young Pakistani adults is predominantly influenced by the price of mobile phones and their attractiveness. Therefore, it is highly recommended that companies need to offer affordable mobile phone prices. Additionally, the attractiveness of the mobile phone needs to be maintained at competitive prices.

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“…The Unified Theory of Acceptance and Use of Technology (UTAUT) model was developed by Venkatesh, Morris [6] to address the shortcomings of the Technology Acceptance Model developed earlier by Davis [7]. Several studies have used the UTAUT model as it incorporates various important aspects of previous models which study the acceptance and use of technology in various fields such as e-books [8], social media [9], rural tourism [10], mobile wallet [11], tablet devices [12] mobile banking [13], mobile shopping behaviours [14] and MLearning in higher education [15]. Qualitative approach has also been used to investigate the UTAUT model [16,17].…”

Section: Literature Reviewmentioning

confidence: 99%

Predicting E-Government Use in Mauritius: Non-Parametric Procedures

2019

IJRTE

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This study changes the way in which research has so far been conducted on assessing the extent to which the UTAUT model predicts the use of e-government. It also contributes to the theoretical framework by adding up a trust component to forecast behavioural intention. This study adds other factors to the theoretical model such as frequency of use, sector of occupation, education and urbanisation. Instead of merely summing up Likert-type items, this research identifies those individual factors behind all UTAUT components and Trust dimension that predict the use of the Mauritian government website both in the short and long run under the non-parametric approach. Mann-Whitney U tests, Kruskal-Wallis H tests, Bonferroni correction and Jonckheere-Terpstra testsare used throughout the analysis. Data were randomly collected through questionnaires across 221 citizens who use the government website in Mauritius. Factors such as adequate knowledge, self-confidence, convenience of use, support at work, influential people, opinions of valued people, recommendations by important people to use the e-portal, improved job performance, ability to complete task online, having useful and required information online, ease of finding information, trust in government departments and website, online security and non-disclosure of personal details to third party affect a citizen’s intention to continue to use e-government portal in the future. In addition to these factors, having a computer or laptop, and cheap internet subscription affect short term behavioural intention but not long term behavioural intention. The reverse applies for updated information, easy to understand and use, maintain confidentiality, the enactment of laws against cybercrimes and seen as competent by colleagues. Results are significant at 0.1%, 1% and 5% level. Frequency of use and sector of occupation play key roles in influencing a citizen’s desire to use government websites across all UTAUT and Trust components. Urbanisation however does not affect e-government use at all. This study enables policymakers and government website administrators to tackle those aspects that may favourably mould citizens’ perceptions towards the government website. It will thus enhance e-government practice in Mauritius.

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An Exploratory Study of Mobile Shopping Behaviors of Young Adults in Thailand

Cited by 6 publications

References 24 publications

Analysis of Factors Affecting Use Behavior towards Mobile Payment Apps: A SEM Approach

Analysis of Factors Affecting Use Behavior towards Mobile Payment Apps: A SEM Approach

Mobile Phone Buying Decisions among Young Adults: An Empirical Study of Influencing Factors

Predicting E-Government Use in Mauritius: Non-Parametric Procedures

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