Analysis of Factors Affecting Use Behavior towards Mobile Payment Apps: A SEM Approach

Abstract

The main aim of this research study is to examine the impact of five independent variables viz. performance expectancy, effort expectancy, social influence, facilitating conditions, and hedonic motivation on behavioral intention to use mobile payment apps. This study is further aimed at investigating the influence of behavioral intention on the use behavior of mobile payment app users. This study strives to investigate the use behavior of people who have already used mobile payment apps like Google Pay, PhonePe, and PayTM previously for making payments for the products and services they have purchased from various sellers. The researchers used the UTAUT2 theory to examine the relationship between the independent and dependent variables mentioned above. The data was collected from 618 mobile payment app users from Vidarbha, M.S., India. Availability sampling and purposive sampling techniques were adopted for the final selection of the respondents. A structured questionnaire was designed by the researchers for collecting the required primary data. The six proposed hypotheses were tested by using SMART-PLS 3.3.5 software. The results indicated support for all six proposed hypotheses. The proposed model explained a substantial amount of variance in behavioral intention ( R 2 = 71.8 % and R 2 = 76.5 %) in use behavior towards mobile payment apps explained by independent variables. Facilitating conditions exhibited the strongest effect on behavioral intention.

A Study on Immersion and Intention to Pay in AR Broadcasting: Validating and Expanding the Hedonic Motivation System Adoption Mode

“…The influence of aesthetics on perceived usability has been a topic of interest in various fields such as computer science, business and psychology [144][145][146][147][148]. Several studies have emphasized the significant role of aesthetics in influencing perceived usability [87][88][89]. For example, aesthetics are important in supporting content and functionality, appealing to target audiences' tastes, creating necessary imagery and meeting the requirements of website types [149].…”

“…The intention to pay reflects users' assessment of the likelihood to purchase a technical application or service [85]. Multiple factors shape this intention to pay: content quality and interactive experience can heighten users' intention to pay in online entertainment [86]; trust, perceived benefits, risks and value are also vital antecedents [87,88]. Numerous studies have demonstrated that the willingness to use digital tools for payments is influenced by various factors.…”

Online Impulsive Buying Behavior (Oibb) Influenced By Hedonism, Resource Availability, And Shopping Convenience Moderated By The Ease Of Using Digital Payment Methods

“…The Unified Theory of Acceptance and Use of Technology (UTAUT) is a theory used to study changes in consumer attitudes toward digital payment methods (Istijanto and Handoko, 2022). According to Linge et al (2023), UTAUT is the most popular model or theory used to explain the adoption and usage of new technology by the general public. UTAUT serves as a framework to e-ISSN : 2716-4411…”

Going Cashless? Elucidating Predictors for Mobile Payment Users’ Readiness and Intention to Adopt

“…On the other hand, perceived usefulness is defined as ''the consumer's perception of the superiority of digital payment systems in terms of speed, security and convenience'' (Linge et al, 2023). It relates to a service's or item's functional value (usefulness) in completing a task or achieving a goal.…”

“…Scholars stated that perceived usefulness is positively associated to technological readiness, specifically online learning readiness (Pham & Dau, 2022), wearable payment readiness (Lee et al, 2020), and readiness for a cashless society (Islam et al, 2023). It was an influential factor that positively influenced the mobile payment services' adoption (Bailey et al, 2022;Flavia´n et al, 2020;Haritha, 2023;Linge et al, 2023;Merhi et al, 2019;Rahardja et al, 2023;M. Rahman et al, 2020).…”