An Exploration of Social Desirability Bias in Measurement of Attitudes toward Breastfeeding in Public

Lippitt, Margaret; Masterson, Amelia Reese; Sierra, Ana; Davis, Amy; White, Marney A.

doi:10.1177/0890334414529020

Cited by 15 publications

(13 citation statements)

References 23 publications

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“…But, recent research indicates that anonymous web-based survey can reduce social desirability bias to sensitive questions, but the predicted effect was not found across all questions and differed by gender, race. 44 For example, compared to traditional survey, women, non-whites, and parents in the high-anonymity condition feel greater pressure to conceal their perspective that breastfeeding in public is related to poverty. 44 Third, as there is a lack of a similar validated scale for comparison, we were unable to test the concurrent validity of cancer stigma in non-cancer patients.…”

Section: Discussionmentioning

confidence: 99%

Translation and validation of the Chinese version of the Cancer Stigma Scale

Liu

et al. 2018

J Oncol Pharm Pract

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Purpose To test the reliability and validity of the Chinese version of the Cancer Stigma Scale (CASS). Methods After translation, back-translation and cross-cultural adaptation of the CASS into Chinese (C-CASS), a random online survey of the general population in China was conducted. Reliability was analyzed by internal consistency (Cronbach’s α) and construct validity was analyzed by confirmatory factor analysis. The C-CASS was evaluated in a sample of 382 non-cancer patients through online format. Results The study found that the C-CASS had satisfactory internal reliability (Cronbach’s α of the overall scale and six components was 0.88 and 0.70–0.89, respectively). Confirmatory factor analysis confirmed the six-factor structure (χ2/df = 2.2, GFI = 0.91, CFI = 0.94, RMSEA = 0.056, SRMR = 0.065). Younger individuals and those who had less knowledge of cancer showed more negative attitudes towards cancer. Conclusion The C-CASS had adequate internal consistency, reliability and indices of model fit, allowing its feasible use to assess levels of cancer stigma in Chinese populations.

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Section: Discussionmentioning

confidence: 99%

Translation and validation of the Chinese version of the Cancer Stigma Scale

Liu

et al. 2018

J Oncol Pharm Pract

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“…Another option involves varying a list of sensitive items by subject. Each subject states how many items in their list are true (i.e., “item count”; Glynn, 2013; Lippitt, Masterson, Sierra, Davis, & White, 2014). Option attributes can be evaluated in various combinations to reduce SDB (Tomassetti, Dalal, & Kaplan, 2016).…”

Section: Options To Address Sdbmentioning

confidence: 99%

Controlling social desirability bias

Larson¹

2018

International Journal of Market Research

356

185

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Social desirability bias can change the results from marketing experiments and surveys. However, there are few illustrations that show how serious social desirability bias can be. This research starts by reviewing the options for identifying and reducing social desirability bias in experiments and surveys and for controlling its effects. Then two examples that use a social desirability bias scale or a transformation of it (that may improve its utility) as control variables are described. Data from a national panel survey in the United States is used to show that controlling social desirability bias can change the set of demographic variables that are judged to be statistically significant and can have important effects on coefficient sizes. These illustrations will hopefully stimulate more consideration of social desirability bias, more use of bias measures in marketing studies, and more research on the control options.

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“…Mothers who recognize they’re entitled to feed publicly, thus feel that they need competence borne of experience to nurse ‘discreetly’ before they are willing to try [ 2 , 15 – 18 ]. Building confidence while nursing under scrutiny adds to their disincentives [ 2 , 7 ].…”

Section: Introductionmentioning

confidence: 99%

“…While 72% of women polled in a UK study state their acceptance of breastfeeding in public, 60% are fearful of harassment, disapproving looks, or being asked to desist or leave [ 19 ]. While media coverage of nurse-ins and lactivism (breastfeeding activism on social media) usefully raises awareness of women’s right to breastfeed in public, and keeps the issue of women’s right to breastfeed on the public agenda, it may also reinforce the belief that breastfeeding is a contested behaviour that invites scrutiny, if not disapproval, and contributes to the disconnect between actual and perceived disapproval of public breastfeeding [ 18 – 22 ].…”

Section: Introductionmentioning

confidence: 99%

Images of women breastfeeding in public: solitude and sociality in recent photographic portraiture

Giles

2018

Int Breastfeed J

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Contemporary images of women breastfeeding — from breastfeeding selfies to fine art — celebrate breastfeeding outside the home by displaying visual records of these occasions to a wider audience. From brelfies posted by celebrities and ordinary parents on social media, to the photography of Tara Ruby and Ivette Ivens, media coverage of lactivist nurse-ins, or fine-art works by Ashlee Jenkins and Sky Boucher, the repertoire of breastfeeding images in developed Western nations has grown and diversified exponentially in the past ten years. A subject that was once the province of religious painting, ethnography, public health advocacy or obscure corners of pornography, is increasingly made visible within the everyday, not only through self-portraiture on social media but also through the work of celebrated photographers and visual artists.Despite this, there is still an absence of images of women breastfeeding in social circumstances, suggesting a reluctance to make the leap from understanding breastfeeding as a solitary activity, regardless of the space the mother inhabits at the time, to a companionable behaviour integral to our social landscape. Images predominate of women breastfeeding alone, or at best with other breastfeeding women, revealing a further binary dividing the acceptable from the unacceptable, where the private vs. public has been conflated with the solitary vs. social.This article provides a textual analysis of contemporary photographic portraiture to interpret the meanings of key works, and their patterns of signification. It asks to what extent these images advance efforts to normalize breastfeeding and make it publicly commonplace, or reinforce unhelpful binaries, using an iconography based on the religious origins of portraiture itself: the virtuous, devoted mother, unaccompanied but for her child. I conclude that the lack of images where breastfeeding women are integrated into social occasions is partly due to the lack of opportunities for women to breastfeed socially, and few motives for these instances to be recorded, and that there is an unspoken proxemics of viewing space yet to be traversed.

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An Exploration of Social Desirability Bias in Measurement of Attitudes toward Breastfeeding in Public

Cited by 15 publications

References 23 publications

Translation and validation of the Chinese version of the Cancer Stigma Scale

Translation and validation of the Chinese version of the Cancer Stigma Scale

Controlling social desirability bias

Images of women breastfeeding in public: solitude and sociality in recent photographic portraiture

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