“…Such tactics, which are generally referred to as impression management (IM), have stimulated research interest in academic articles (Gardner & Martinko, 1988;Jones & Pittman, 1982;Leary & Kowalski, 1990;Schlenker, 1980;Stevens & Kristof, 1995;Wayne & Ferris, 1990). IM theory and research suggests that in consumption settings such as GPTs where there is frequent service contact over a long period, the efforts of a TL to improve the TL-tourist relationship can facilitate the generation of favorable selfimages among the tourists while avoiding the generation of unfavorable self-images and, in turn, positively affect tourists' ratings of the TL's job performance (Harris, Kacmar, Zivnuska, & Shaw, 2007;Rao, Schmidt, & Murray, 1995;Su, 2010;Wayne & Ferris, 1990;Wayne, Liden, Graf, & Ferris, 1997). The relationship between the use of IM tactics by TLs and customer ratings of TLs' job performance is worth exploring further (cf.…”