An Examination of the Relationships Between Materialism, Conspicuous Consumption, Impulse Buying, and Brand Loyalty

Podoshen, Jeffrey S.; Andrzejewski, Susan A.

doi:10.2753/mtp1069-6679200306

Cited by 211 publications

(175 citation statements)

References 82 publications

Supporting

Mentioning

146

Contrasting

Unclassified

Order By: Relevance

“…Studies building on dual-processing theory (e.g., Chaiken, 1980) advance the role of cognitive and emotional antecedents by suggesting that the amount a person would be willing to pay for a public offering such as ecotourism derives not only from beliefs about the benefits of preserving the environment but also from the feelings he or she would expect to experience from the action (Hsee & Rottenstreich, 2004;Kahneman et al, 1999). Social-psychological models add to current findings by considering the effect of value orientation on forming pro-environmental behavior (Ajzen, 1991;Dittmar, Long, & Bond, 2007;Podoshen & Andrzejewski, 2012), though the value's emotional influence has only recently been subjected to empirical research, and thus many aspects remain unexplored.…”

Section: Introductionmentioning

confidence: 59%

Why pay more for sustainable services? The case of ecotourism

Kazeminia

Hultman

Mostaghel

2016

Journal of Business Research

View full text Add to dashboard Cite

This study draws on dual-processing theory and post-materialism assumptions to uncover the role of attitudinal and materialistic values in determining the degree to which consumers are willing to pay premium prices for sustainable tourism services. Findings from a large-scale survey of Swedish potential ecotourists reveal that, while attitude and environmental beliefs relate positively to willingness to pay premium (WTPP) for ecotourism, materialistic values exert a negative effect. In line with the theory of affect heuristics, study results further suggest that by giving rise to the intensity of feelings toward the offering, ecotourism interest alters the interplay of affective and evaluative antecedents, so that greater interest amplifies the influence of affective attitude and materialistic values on WTPP while simultaneously attenuating the effect of environmental beliefs.

show abstract

Section: Introductionmentioning

confidence: 59%

Why pay more for sustainable services? The case of ecotourism

Kazeminia

Hultman

Mostaghel

2016

Journal of Business Research

View full text Add to dashboard Cite

show abstract

“…There is a significant association between impulse buying tendency and materialism (Watson, 2003;Podoshen and Andrzejewski, 2012). Highly materialistic people tend to be impulsive buyers.…”

Section: Impulse Buying Tendency and Materialismmentioning

confidence: 97%

“…Materialists judge their own and other's success by considering the value and quantity of material possessions; they place possessions and their acquisitions at the centre of their lives and they see consumption as essential to their satisfaction and well-being (Richins and Dawson, 1992). Podoshen and Andrzejewski (2012) suggest the implications of materialism should be considered by researchers.…”

Section: Impulse Buying Tendency and Materialismmentioning

confidence: 99%

Female Self-Gifts Buying Behaviour: Impulse Purchase and Product Involvement

Kemp¹,

Mai²,

Konstantoulaki³

2016

Rediscovering the Essentiality of Marketing

View full text Add to dashboard Cite

This research examines the effect of product involvement on impulse buying behaviour for self-gifts. An experiment based on a factorial design was conducted among 152 females. Product involvement and self-gift giving context were manipulated by using two scenarios. The dependent variable of impulse buying behaviour was measured with a 6-item impulsivity scale. Results indicate that impulse self-gifting is likely to happen when consumers want to reward themselves after a success. Impulse buying tendency is found to be the best predictor for impulse self-gifting. The higher the level of product involvement is the more impulsive the purchase of a self-gift.

show abstract

“…Therefore it is hypothesised that: Belk (1985) defined materialism as a consumer's attachment to worldly possessions while Richins and Dawson (1992) defined it as the importance of acquiring and owning material goods to achieve major life goals or desired states. There is evidence that materialists place possessions at the centre of life to gauge personal and others' success and happiness (Podoshen and Andrzejewski 2012) by the quantity and quality of possessions (Richins and Dawson 1992). The overall portrait of materialists shows they are responsive to externals, self-centred and less satisfied with life (Tatzel 2002;Winkelmann, 2012).…”

Section: Public Self-consciousness and Conspicuous Consumptionmentioning

confidence: 99%

Young professionals’ conspicuous consumption of clothing

Lewis

Moital

2016

Journal of Fashion Marketing and Management

View full text Add to dashboard Cite

Purpose: This paper examines the relationship between conspicuous consumption and public self-consciousness, materialism and domain-specific self-esteem, demographics and shopping behaviour.Design/methodology/approach: Focusing on clothing, public self-consciousness, materialism and domain-specific self-esteem are examined in relation to two characteristics of clothing: expensive and fashionable. Using a sample of 261 UK young professionals, the paper compares the five factors across three levels of clothing conspicuous consumption (low, medium and high). Findings:Findings indicate that while the five factors were associated to different levels of conspicuous consumption, the relationship was not always evident. Expensive clothing was more related to conspicuousness than fashionable clothing and differences between low and medium/high conspicuousness individuals appear to be larger than the difference between medium and high conspicuousness groups. Practical implications:Price appears to be a more powerful influence on conspicuous consumption than the fashionable element and therefore a strategy focused on expensive prices is essential in attracting conspicuous consumers.

show abstract

An Examination of the Relationships Between Materialism, Conspicuous Consumption, Impulse Buying, and Brand Loyalty

Cited by 211 publications

References 82 publications

Why pay more for sustainable services? The case of ecotourism

Why pay more for sustainable services? The case of ecotourism

Female Self-Gifts Buying Behaviour: Impulse Purchase and Product Involvement

Young professionals’ conspicuous consumption of clothing

Contact Info

Product

Resources

About