“…Existing theories relating creativity to innovation (Bean, 2002;Jones & Myers, 2001;Kelly, 1999;Rogers, 1995) are also considered. Requirements for innovation (Amabile, 1997;Dewett, 2003;Houtz et al, 2003;Isaksen & Lauer, 2003;Maturana & Varela, 1998;Ornstein, 1991;Peterson, 2002;PriceWaterhouseCoopers, 2003;Research, 2003) including incubation time, communication lines, organizational reporting lines, intuition, mental flexibility, freedom to make mistakes and passion are amply discussed within the literature. Dahlberg, Mallat and Oorni (2003), Davis (1989) and Lu, Liu, Yu, and Yao (2002) all explore the relationship between trust and innovation.…”