An examination of consumers’ cross-shopping behaviour

Skallerud, Kåre; Korneliussen, Tor; Olsen, Svein Ottar

doi:10.1016/j.jretconser.2008.11.012

Cited by 60 publications

(40 citation statements)

References 64 publications

(78 reference statements)

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“…Among researchers, Mead, Vohs and Baumeister (2007) showed that the consumer social exclusion mood impact on impulse buying decision. Again, Stilly, Inman and Wakefield (2010) identified that the in-store circumstance is affected by the consumers' desire to deviate from their planned buying arrangement and a related studies, Standford (2010); Skallerud, Korneliussen and Olsen (2009) found that the convenience of stores are contributed to the consumer impulse buying. Other study by Watkins (1984) showed that more of the consumer routinised buying behaviour arrangements make up pre-planning.…”

Section: Theoretical and Empirical Perspective Of Impulse Buying Behamentioning

confidence: 99%

Exploring the Consumer Impulse Buying Behaviour from a Range of Consumer and Product Related Factors

Yeboah

Owusu-Prempeh²

2017

IJMS

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The main purpose of this study is to explore the consumer impulse buying behaviour from a range of consumer and product related factors. To achieve this purpose, the study was guided by five research questions in the area of product physical quality, product price, product attractiveness, product origin, and purchase location. The study employed quantitative method. A sample of 179 respondents (consumers) that visited the Accra Shopping Mall was employed using convenient selection method. A self-completed 5 point Likert structured questionnaire survey was the data collection instrument used. The data collected were computed and analysed with reliability statistics, Cramer's V statistics under a crosstabulation statistical technique test to determine the association between the variables involved in this study. Overall, findings indicate that, the association between consumer impulse buying behaviour and product physical quality, product price, product attractiveness, product origin and purchase location was not strong. Consequently, each of the five products related factors shows a weak association with consumer impulse buying behaviour. It is recommended that manufacturers and other stakeholders support retail shops in diverse methods to improve upon their selling techniques and new ways to appeal to consumers.Keywords: consumer behaviour, impulse buying behaviour, antecedent of impulse buying, range of consumer, product related factors

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Section: Theoretical and Empirical Perspective Of Impulse Buying Behamentioning

confidence: 99%

Exploring the Consumer Impulse Buying Behaviour from a Range of Consumer and Product Related Factors

Yeboah

Owusu-Prempeh²

2017

IJMS

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“…The service is nonmaterial and it does not offer visible product. The difference in offering services compared to the offering products is that the service cannot be separated, it is produces and consumed in the same time, and it is variable and heterogeneous (Brown at al., 1993;Skallerud at al., 2009;Kotler at al., 2009). The specificity of the services rely on the fact that they are not presented as physical material products which means that the services cannot be valued on any way before the its consumption.…”

Section: Literature Reviewmentioning

confidence: 99%

Measuring the factors that contribute to the quality of services in the restaurants in Republic of Macedonia

Zendeli

Vanikj²

2017

Eur. j. econ. bus. stud.

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The study examined the consumer behavior in the restaurant businesses in Macedonia. Aside from the data analyses for the differences of the perceptions of the factors that contribute towards the decision for visiting the restaurants among restaurant's employees and consumers, this paper contains the data about the factors that influence the customer satisfaction. Additionally, the research provides information about the main tools that customers use in order to inform themselves for different offers and services in different restaurants. The research has been based on the measurements for making analyses of the following factors: Quality, Accessibility, Food Decoration, Customer Care, Innovation, Taste of the food, Price, Hygiene, Ambience and Promotion. Based on the founding's, the data gives clearer picture for the focus, opportunities and challenges for developing the marketing strategy in the restaurant businesses in Macedonia. Additionally, the conclusions give directions for implementing advanced knowledge, techniques and methods for marketing analyses in the field of restaurant businesses. Finally, the study provides critical evaluation for the current situation of the marketing in restaurant businesses in Macedonia. The founding's give further recommendations for the development of the suitable marketing strategy in order to increase the customer satisfaction.

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“…Literature on outlet patronage covers diverse contexts, such as supercentre choice (e.g., Carpenter, 2008), grocery store choice (e.g., Sullivan and Savitt, 1997), supermarkets (e.g., Yavas et al, 1981;Skallerud et al, 2009), internet shopping (e.g., Brengman and Geuens, 2002), or TV channels (e.g., Eastlick and Lui, 1997). An overview of drivers relevant in retail patronage is presented by Pan and Zinkhan (2006).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Carpenter and Moore (2006) for example investigate patronage between gourmet speciality outlets, supermarkets, supercentres, and warehouse clubs in grocery shopping. Skallerud et al (2009) deal with patronage between supermarkets and speciality stores. Apart from this, patronage research is often detached from specific circumstances.…”

Section: Introductionmentioning

confidence: 99%

Outlet patronage in on-the-go consumption: An analysis of patronage preference drivers for convenience outlets versus traditional retail outlets

Heider¹,

Moeller²

2012

Journal of Retailing and Consumer Services

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An examination of consumers’ cross-shopping behaviour

Cited by 60 publications

References 64 publications

Exploring the Consumer Impulse Buying Behaviour from a Range of Consumer and Product Related Factors

Exploring the Consumer Impulse Buying Behaviour from a Range of Consumer and Product Related Factors

Measuring the factors that contribute to the quality of services in the restaurants in Republic of Macedonia

Outlet patronage in on-the-go consumption: An analysis of patronage preference drivers for convenience outlets versus traditional retail outlets

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