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2010
DOI: 10.1007/s12525-010-0028-9
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An evaluation framework for viable business models for m-commerce in the information technology sector

Abstract: This paper presents a study of the characteristics of viable business models in the field of Mobile Commerce (m-commerce). Mobility has given new dimensions to the way commerce works. All over the world various stakeholder organisations are consistently probing into the areas where m-commerce can be exploited and can generate revenue or value for them, even though some of those implementations are making the business environment more complex and uncertain. This paper proposes a viable business model evaluation… Show more

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Cited by 60 publications
(30 citation statements)
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References 28 publications
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“…Fintech suggests a lower transaction and capital costs compared with traditional financial service, thereby benefiting customers [26]. Moreover, convenience is pointed out as one of the obvious benefits of Fintech, driven from portability and immediate accessibility [22,32]. Convenience refers to flexibility in time and location [29].…”
Section: Research Model and Hypothesesmentioning
confidence: 99%
“…Fintech suggests a lower transaction and capital costs compared with traditional financial service, thereby benefiting customers [26]. Moreover, convenience is pointed out as one of the obvious benefits of Fintech, driven from portability and immediate accessibility [22,32]. Convenience refers to flexibility in time and location [29].…”
Section: Research Model and Hypothesesmentioning
confidence: 99%
“…In case of perceived usefulness and social image, each second item was newly developed to avoid the redundancy of previous measures. As the primary benefit of a mobile environment is convenience through mobility (Okazaki and Mendez, 2013;Sharma and Gutiérrez, 2010), PU2 item was included for the concrete assessment of the usefulness of the mobile office. Moore and Benbasat (1991) suggested including three items (prestige, a high profile, and a status symbol in the organisation) in the short scales of social image, and these concepts were applied to item SI2 as personal uniqueness.…”
Section: Instrument Developmentmentioning
confidence: 99%
“…Convenience is the ease and the comfort of use as well as the attainment of concrete benefits through the use driven from portability and immediate accessibility (Sharma & Gutiérrez, 2010). Compared to traditional payment services, the convenience of mobile phone services is defined as agility, accessibility and availability, and flexibility of time and space.…”
Section: Conveniencementioning
confidence: 99%