Abstract:This paper presents a study of the characteristics of viable business models in the field of Mobile Commerce (m-commerce). Mobility has given new dimensions to the way commerce works. All over the world various stakeholder organisations are consistently probing into the areas where m-commerce can be exploited and can generate revenue or value for them, even though some of those implementations are making the business environment more complex and uncertain. This paper proposes a viable business model evaluation… Show more
“…Fintech suggests a lower transaction and capital costs compared with traditional financial service, thereby benefiting customers [26]. Moreover, convenience is pointed out as one of the obvious benefits of Fintech, driven from portability and immediate accessibility [22,32]. Convenience refers to flexibility in time and location [29].…”
Financial technology (Fintech) service has recently become the focus of considerable attention. Although many researchers and practitioners believe that Fintech can reshape the future of the financial services industry, others are skeptical about the adoption of Fintech because of the considerable risks involved. Therefore, we need to better understand why users are willing or hesitant to adopt Fintech, wherein, positive and negative factors affect their adoption decision. Based on the net valence framework theoretically embedded in theory of reasoned action, we propose a benefit-risk framework which integrates positive and negative factors associated with its adoption. Based on the empirical data collected from 244 Fintech users, this study initially investigates whether perceived benefit and risk significantly impact Fintech adoption intention. We then examine whether the effect of perceived benefit and risk on Fintech adoption intention differs depending on the user types. Results show that legal risk has the biggest negative effect, whereas convenience has the strongest positive effect on Fintech adoption intention. The differences between early adopters and late adopters are driven by different factors.
“…Fintech suggests a lower transaction and capital costs compared with traditional financial service, thereby benefiting customers [26]. Moreover, convenience is pointed out as one of the obvious benefits of Fintech, driven from portability and immediate accessibility [22,32]. Convenience refers to flexibility in time and location [29].…”
Financial technology (Fintech) service has recently become the focus of considerable attention. Although many researchers and practitioners believe that Fintech can reshape the future of the financial services industry, others are skeptical about the adoption of Fintech because of the considerable risks involved. Therefore, we need to better understand why users are willing or hesitant to adopt Fintech, wherein, positive and negative factors affect their adoption decision. Based on the net valence framework theoretically embedded in theory of reasoned action, we propose a benefit-risk framework which integrates positive and negative factors associated with its adoption. Based on the empirical data collected from 244 Fintech users, this study initially investigates whether perceived benefit and risk significantly impact Fintech adoption intention. We then examine whether the effect of perceived benefit and risk on Fintech adoption intention differs depending on the user types. Results show that legal risk has the biggest negative effect, whereas convenience has the strongest positive effect on Fintech adoption intention. The differences between early adopters and late adopters are driven by different factors.
“…In case of perceived usefulness and social image, each second item was newly developed to avoid the redundancy of previous measures. As the primary benefit of a mobile environment is convenience through mobility (Okazaki and Mendez, 2013;Sharma and Gutiérrez, 2010), PU2 item was included for the concrete assessment of the usefulness of the mobile office. Moore and Benbasat (1991) suggested including three items (prestige, a high profile, and a status symbol in the organisation) in the short scales of social image, and these concepts were applied to item SI2 as personal uniqueness.…”
This study develops and empirically tests a research model to comprehensively examine factors influencing the success of the mobile office (i.e., adoption) in business. In particular, this study proposes an integrated theoretical framework that combines the theory of planned behaviour (TPB) and the perspective of perceived value. By doing so, it aims to examine not only fundamental determinants of an information system (IS) adoption proposed by TPB (i.e., attitude, subjective norm, and behavioural control) but also various psychological and emotional factors that determine users' attitude towards IS through the perspective of perceived value. The results indicate that perceived value, colleague opinion and self-efficacy are critical antecedents that increase users' intention to adopt new technology. Furthermore, perceived usefulness and social image are the salient drivers of mobile office adoption because they increase users' value; on the other hand, performance risk and psychological risk are the salient barriers to adoption because they reduce users' value.Keywords: mobile office; intention to use; TPB; theory of planned behaviour; perceived value; perceived benefit; perceived risk.
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S. Seol et al.Reference to this paper should be made as follows: Seol, S., Lee, H. and Zo, H. (2016) 'Exploring factors affecting the adoption of mobile office in business: an integration of TPB with perceived value', Int.
“…Convenience is the ease and the comfort of use as well as the attainment of concrete benefits through the use driven from portability and immediate accessibility (Sharma & Gutiérrez, 2010). Compared to traditional payment services, the convenience of mobile phone services is defined as agility, accessibility and availability, and flexibility of time and space.…”
The goal of this paper is to spot out factors affecting the intention to use mobile payment service plan in Vietnam. This study attempts to analyze the impact of various variables extracted from mobility, convenience, compatibility, M-payment knowledge, ease to use, usefulness, risk, trust, and safe to use on intention to use mobile payment.Quantitative questionnaire is used to measure responses of participants. The statistical analysis method employed in this study is to apply Structural Equation Modeling to test all hypotheses. The results indicate that the strong predictors of the intention to use M-payment are perceived ease of use and perceived usefulness. All respondents show that they do not care about risk when they have intention to use mobile payment services. Convenience of mobility, compatibility, and mobile payment knowledge have impacts on ease to use and usefulness. Among of them, compatibility has the most significant impact on ease to use and usefulness in the opinion of those surveyed.Specially, it proved that trust of safe to use has no significant impact on usefulness, but instead has direct impact on intension to use mobile payment services. The outcomes of this research have important connotations for the improvement and development of mobile payment services in Vietnam. Therefore, at the end of this paper, some suggestions based on research results are given for the future development of mobile payment service business in
Vietnam.Keywords: convenience of mobility, compatibility, M-payment knowledge, ease to use, usefulness, trust of safe to use, intention to use mobile payment, Vietnam
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