An ethnography of communication approach to mobile product testing

Communicative Informatics: An Active and Creative Audience Framework of Social Media

“…Communication is the basis of human organizing (Gallant, 2006) and, online, people communicatively engage more in cultural production than with any older more passive traditional media (Benkler, 2006). Globally, social networks and blogs are visited by three-quarters of consumers who go online worldwide (Nielsen, 2010a) and are the most popular web-based information spaces when ranked by average time spent online, followed by online games, and instant messaging (Nielsen, 2010b).…”