An empirical study on consumer attitude and intention towards online shopping

Sethuraman, Priya; Thanigan, Jayanthi

doi:10.1504/ijbir.2019.10018006

Cited by 3 publications

(3 citation statements)

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“…, 2018; Kaur and Bawa, 2018), this research seeks to understand the attitudes and intentions of buyers. The current study further confirms the positive association between consumers' attitudes and intentions, consistent with the results of earlier studies in online purchasing (Sethuraman and Thanigan, 2019; Suparno, 2020). Furthermore, our results support the rationale of TPB by demonstrating a strong positive correlation between consumers' attitudes and purchase intentions.…”

Section: Theoretical Implicationssupporting

confidence: 92%

“…In other words, purchase intention is a significant predictor of individuals' actual buying behavior. Given the significant role of purchase intention, researchers have hypothesized a meaningful attitude–intention relationship in the online shopping setting (Sethuraman and Thanigan, 2019; Suparno, 2020). Thus, based on the TRA and TPB, the current study proposes a research model and hypotheses to assess the effects of multidimensional perceived benefits (e.g.…”

Section: Literature Reviewmentioning

confidence: 99%

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Shopping with perceived benefits of sustainable consumption in online resale platforms

Ahn

Kwon²

2022

MIP

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PurposeInterest is increasing in sustainable consumption, including the purchase of used products instead of new ones. This study aims to examine customer behaviors in the context of resale websites. Specifically, it aims to identify the relative role of multidimensional perceived benefits associated with customer attitudes.Design/methodology/approachData are derived from a survey conducted among 169 resale website customers in the USA. Structural equation modeling (using SmartPLS software) is used to examine the hypothesized relationships.FindingsResults show that epistemic benefits mostly serve to create positive attitudes, followed by economic and functional benefits. However, emotional and social benefits from purchase experience with resale websites fail to influence customers' positive attitudes.Research limitations/implicationsThe main limitation of the study lies in the generalizability of findings given that the results and conclusions are based on the study of a single industry. More studies would help to provide a deeper understanding of sustainable consumption across different types of product categories.Originality/valueThis study shows that customers' positive attitudes increase their intention to repurchase from resale websites, suggesting an area of opportunity for resale service providers to design websites to facilitate customer self-expression, to reinforce economic efficiency and to highlight the performance of products and services.

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Section: Theoretical Implicationssupporting

confidence: 92%

Section: Literature Reviewmentioning

confidence: 99%

Shopping with perceived benefits of sustainable consumption in online resale platforms

Ahn

Kwon²

2022

MIP

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“… Jacobson et al (2022) found that grocery retailers in Canada shifted their messaging towards the community instead of a market focus. Although prior studies have evaluated online shopping ( Dayal and Palsapure, 2020 ; Liu et al, 2020 ; Sethuraman and Thanigan, 2019 ), little research has evaluated those factors that will influence consumers to continue their online shopping once the COVID-19 pandemic recedes. Therefore, our research objective is to address this gap in the literature by studying online shopping continuance - comparing online activities prior to the pandemic with anticipated behavior after the pandemic.…”

Section: Introductionmentioning

confidence: 99%

Online shopping continuance after COVID-19: A comparison of Canada, Germany and the United States

Shaw

Eschenbrenner

Baier

2022

Journal of Retailing and Consumer Services

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Rural Urban Divide in Technology Usage of Consumers in Banking Industry: A Study in Assam

Boro

Goswami

2022

Towards Excell.

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The study is an attempt to investigate the difference in terms of using different technology based banking services between rural and urban bank customers in India. The study findings reveal that, there is a distinct variation observed between rural and urban bank customers in terms of different technology based banking service usage, non-usage and not being aware of the services, frequency of usage, purposes of using, the extent of familiarity with computers, internet and smart phone usage. Urban customers can be considered as having high propensity to use different technology based banking services as their usage rate supersede non usage rate except for credit cards and M-Pesa. Urban bank customers are frequent users of technology based banking services whereas rural bank customers limit their use of these services to just fewer times a month.

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An empirical study on consumer attitude and intention towards online shopping

Cited by 3 publications

References 0 publications

Shopping with perceived benefits of sustainable consumption in online resale platforms

Shopping with perceived benefits of sustainable consumption in online resale platforms

Online shopping continuance after COVID-19: A comparison of Canada, Germany and the United States

Rural Urban Divide in Technology Usage of Consumers in Banking Industry: A Study in Assam

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