2010 Second International Conference on Multimedia and Information Technology 2010
DOI: 10.1109/mmit.2010.37
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An Empirical Study of Consumer Adoption on Mobile Data Services (MDS) in China

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Cited by 5 publications
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“…Cost effectiveness: the degree to which customers believe that the cost of a new technology desired to be adopted is affordable and it deserves for the intended service [25] [26]. Perceived security: the degree to which customers believe that using a certain technology is secured; it would be safe, free from risk and maintain their privacy [27] [28]. Behavioral intention to use: The degree to which customers believe and plane to use a particular new technology [18] Based on the theoretical propositions of the TAM and related relevant literature, this study proposed then hypotheses with regard to the adoption of CAx in textile and apparel industries.…”
Section: Theoretical Frameworkmentioning
confidence: 99%
“…Cost effectiveness: the degree to which customers believe that the cost of a new technology desired to be adopted is affordable and it deserves for the intended service [25] [26]. Perceived security: the degree to which customers believe that using a certain technology is secured; it would be safe, free from risk and maintain their privacy [27] [28]. Behavioral intention to use: The degree to which customers believe and plane to use a particular new technology [18] Based on the theoretical propositions of the TAM and related relevant literature, this study proposed then hypotheses with regard to the adoption of CAx in textile and apparel industries.…”
Section: Theoretical Frameworkmentioning
confidence: 99%