Factors Influencing Adoption of Mobile Social Network Games (M-SNGs): The Role of Awareness

International Journal of Information Management

Rana

et al. 2019

387

286

Mobile banking is one of the most promising technologies that has emerged in recent years and could prove to have considerable value to both banks and customers. Thus, this study recognises the need to test the main factors that could predict the use of mobile banking as well as how using such a system could contribute to both customer satisfaction and customer loyalty. The conceptual model of this study combines two models (i.e. UTAUT2 and the D&M IS Success Model). A questionnaire survey was conducted to collect the required data from convenience sampling of Saudi bank customers. The main factors-performance expectancy, price value, facilitating conditions, hedonic motivation, habit, system quality and service quality-were found to have a significant impact on actual use behaviour. This study was cross-sectional, therefore future studies should implement longitudinal studies in order to recollect the findings. Further, this study adopted convenience sampling of Saudi M-Banking users. This may adversely impact the issue of generalisability to the whole population. The gap in the M-Banking literature in Saudi Arabia would be bridged by proposing a comprehensive conceptual model that scrupulously clarifies the use of M-Banking from the perspective of Saudi users. Furthermore, this study would consider the adoption of numeric data in order to inferentially analyse them using SEM. This in turn would assist in generalising the findings to the whole Saudi population.

Section: Price Value (Pv)mentioning

confidence: 99%

Consumer use of mobile banking (M-Banking) in Saudi Arabia: Towards an integrated model

International Journal of Information Management

Rana

et al. 2019

387

286

“…Enthusiasm pertains to the extent to which an individual is intrinsically motivated and willing to pay attention to the object targeted in the engagement process (Dessart et al, 2015). The second complementary object is enjoyment, which relates to the hedonic outcomes (e.g., joy, playfulness, pleasure) resulting from the engagement process with the targeted object (Baabdullah, 2018;Dessart et al, 2015;Patterson et al, 2006).…”

Section: Emotional Engagementmentioning

confidence: 99%

Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping

Algharabat

et al. 2020

JEIM

Self Cite

PurposeThis study aims to examine the impact of mobile interactivity dimensions (active control, personalization, ubiquitous connectivity, connectedness, responsiveness and synchronicity) on customer engagement.Design/methodology/approachA quantitative field survey study was conducted to collect the required data from actual users of mobile shopping in three countries: Jordan, the United Kingdom (UK) and Saudi Arabia.FindingsThe results are based on structural equation modelling and support the impact of five dimensions of mobile interactivity: active control, personalization, ubiquitous connectivity, responsiveness and synchronicity. The impact of connectedness is not supported. The results also support the significant impact of customer engagement on customer loyalty.Research limitations/implicationsThis study only considered the shopping activities conducted by mobile channels, while other channels (e.g., online channels, traditional channels and social media shopping channels) are not considered. Furthermore, the current model does not consider the impact of personal factors (e.g., technology readiness, self-efficacy and user experience). The results of the current study present a foundation that can guide marketers and practitioners in the area of mobile shopping.Originality/valueThis study enriches the current understanding of the impact of mobile interactivity on mobile shopping, as well as how mobile interactivity can enhance the level of customer engagement.

“…Internet banking has been seen as less expensive to use, more useful, and easier to use than mobile banking (Alalwan, 2018;Baabdullah, 2018b;Dwivedi et al, 2017a;Lal and Dwivedi, 2008;Lin, 2013;Madigan et al, 2017;Suoranta and Mattila, 2004). Sundarraj and Wu (2005) also report that Internet banking was perceived to be more advantageous than telebanking and that its adoption rate was higher.…”

Section: Performance Expectancymentioning

confidence: 99%

Consumer Adoption of Self-Service Technologies in the Context of the Jordanian Banking Industry: Examining the Moderating Role of Channel Types

Rana

Information Systems Management

et al. 2019

This study aimed to examine the key factors predicting Jordanian consumers' intentions and usage of three types of self-service banking technologies. This study also sought to test if the impacts of these main predictors could be moderated by channel type. This study proposed a conceptual model by integrating factors from the unified theory of acceptance and use of technology (UTAUT), along with perceived risk. The required data were collected from a convenience sample of Jordanian banking customers using a survey questionnaire. The statistical results strongly support the significant influence of performance expectancy, social influence, and perceived risk on customer intentions for the three types of SSTs examined. The results of the X 2 differences test also indicate that there are significant differences in the influence of the main predictors due to the moderating effect of channel type. One of the key contributions of this study is that three types of SSTs were tested in a single study, which had not been done before, leading to the identification of the factors common to all three types, as well as the salient factors unique to each type.