An Empirical Study of Behavioral Intentions in the Food Festival: The Case of Macau

Wu, Hung‐Che; Wong, Jose Weng Chou; Cheng, Ching‐Chan

doi:10.1080/10941665.2013.844182

Cited by 79 publications

(142 citation statements)

References 73 publications

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“…The results also imply that satisfaction has a significant relationship with revisit intention, which is relevant with earlier studies in food tourism, usually focused on food events (Lee et al, 2008;Mason and Paggiaro, 2012;Wu et al, 2014).…”

Section: Theoretical Implicationssupporting

confidence: 71%

Role of food neophilia in food market tourists’ motivational construct: The case of La Boqueria in Barcelona, Spain

Dimitrovski

Crespi‐Vallbona

2016

Journal of Travel & Tourism Marketing

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Section: Theoretical Implicationssupporting

confidence: 71%

Role of food neophilia in food market tourists’ motivational construct: The case of La Boqueria in Barcelona, Spain

Dimitrovski

Crespi‐Vallbona

2016

Journal of Travel & Tourism Marketing

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“…Lee et al (2008) found that program content and festival atmosphere have a positive effect on festival satisfaction. According to Wu et al (2014), the perception of festival quality, including the physical environment, positively influences visitor satisfaction. Carmichael (2005) indicated that festival perception is affected by atmosphere.…”

Section: Conclusion and Discussionmentioning

confidence: 99%

“…Satisfaction helps to increase customer patronage, loyalty and retention. This enhances the number of tourists and helps the destination revenues in achieving economic goals (Wu, Wong & Cheng, 2014). Specifically, satisfaction is a fundamental concept that helps to evaluate the performance of a festival (Kim, 2014).…”

Section: Visitor Satisfactionmentioning

confidence: 99%

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The festival motivation and its consequences: the case of the Fethiye International Culture and Art Festival, Turkey

Ayazlar¹,

Ayazlar²

2015

JTHM

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Festivals, as an innovative product, have become increasingly popular at various destinations. Although some researches have been conducted about festivals, few researches have been carried out with the aim of understanding the impacts of festival motivations on visitors' post-purchase behaviors. Therefore, this study aims to test a model of whether festival motivations impact on the post-purchase behavior of attendees of the Fethiye International Culture and Art Festival in Turkey. Based on the literature, five push and five pull motivation dimensions were determined. An on-site intercept survey was conducted and 388 items of data were gathered from the festival visitors. According to the structural equation model results, there is an interrelationship between festival motivations, satisfaction and word-of-mouth for attendees of a festival. The novelty is the strongest push motivation dimension that affects festival satisfaction, whereas atmosphere is the most effective pull dimension. The results are valuable to festival organizers in order to promote the attendees' word-of-mouth and thereby increase participation in the festivals, which leads to increased motivation and satisfaction. The practical and theoretical implications of the study results are discussed.

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“…One of the main ways to achieve success is to build revisiting intention in attendees (Lee, [13], Wu et al, [29] and Yang et al, [30]). Indeed, customer loyalty is widely recognized as a major element of business success.…”

Section: Introductionmentioning

confidence: 99%

Festival Revisiting Intention and Quality: The Case of Taiwan's Lantern Festival

Cheng¹,

Shih²,

Chen³

2016

ujm

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The purpose of this research was to examine a comprehensive model of revisiting intention of festival.More specifically, the research tested a model linking festival authenticity to festival quality, satisfaction, to a given festival. Using convenience sampling method, empirical data was collected at the Taiwan's Lantern Festival in Taoyuan. A sample of 301 domestic tourists who attended the festival was surveyed. Applying structural equation modeling, the findings showed that perceived quality was found to have the direct effect on perceived satisfaction. Satisfaction had the direct effect on revisiting Intention.

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An Empirical Study of Behavioral Intentions in the Food Festival: The Case of Macau

Cited by 79 publications

References 73 publications

Role of food neophilia in food market tourists’ motivational construct: The case of La Boqueria in Barcelona, Spain

Role of food neophilia in food market tourists’ motivational construct: The case of La Boqueria in Barcelona, Spain

The festival motivation and its consequences: the case of the Fethiye International Culture and Art Festival, Turkey

Festival Revisiting Intention and Quality: The Case of Taiwan's Lantern Festival

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