An Empirical Study of an Online Travel Purchase Intention Model

Wen, Ivan

doi:10.1080/10548408.2012.638558

Cited by 94 publications

(64 citation statements)

References 94 publications

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“…Furthermore, the WTO has asserted that websites should offer tourists information that is comprehensive, personalized and up-to-date (Wen, 2012). The Internet is one of the main sources of information used by tourists when making travel plans (Neuhofer, Buhalis & Ladkin, 2014).…”

Section: Methodsmentioning

confidence: 99%

Enhancing consumer attitudes toward a website as a contributing factor in business success

Alcántara‐Pilar

Blanco-Encomienda

Rodríguez-López

et al. 2018

TMS

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This paper examines how consumers develop their attitude toward a destination website and are influenced by its usability, perceived risk and perceived usefulness -all of which can enhance their purchase intention. To create an authentic browsing scenario for the study, a website was specially designed for a fictitious tourist destination. Participants were invited to browse the site freely while carrying out the task assigned to them. This approach contributed added value to the research by simulating the real behavior of consumers who are faced with a range of options when selecting their purchase. The findings confirm that perceived usability and usefulness exert a positive influence on attitude toward the website, while the effect of the perceived risk is negative. The key implication is that if tourism business managers can better understand how attitude toward a website is developed this will enable them to market their products and services more effectively.Keywords: Tourist destination, website, attitude, consumer, purchase intention. ResumenEste estudio examina cómo la actitud de los consumidores hacia el sitio web de un destino turístico está influenciada por su facilidad de uso, por el riesgo percibido y por la utilidad percibida, pudiendo todo ello aumentar su intención de compra. Con el fin de crear un auténtico escenario en el que navegar, se creó un sitio web diseñado específicamente para un destino turístico ficticio. Los participantes fueron invitados a navegar por el sitio web libremente mientras realizaban ciertas tareas que se les habían asignado. El valor añadido de esta investigación radica en simular el comportamiento real de los consumidores, los cuales se enfrentan a una amplia gama de opciones a la hora de seleccionar su compra. Los resultados confirman que la facilidad de uso y la utilidad percibidas ejercen una influencia positiva sobre la actitud hacia el sitio web, mientras que el efecto del riesgo percibido es negativo. La implicación más importante de este trabajo es que si los gerentes de las empresas de turismo conocen mejor los aspectos que influyen en la actitud hacia un sitio web, esto les permitirá comercializar sus productos y servicios de manera más eficaz.Palabras clave: Destino turístico, sitio web, actitud, consumidor, intención de compra

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Section: Methodsmentioning

confidence: 99%

Enhancing consumer attitudes toward a website as a contributing factor in business success

Alcántara‐Pilar

Blanco-Encomienda

Rodríguez-López

et al. 2018

TMS

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“…This contradicts with some previous studies (e.g., Chen & Cheng, 2009;Wu & Hsu, 2015;Wu & Wang, 2006) that empirically demonstrated that the information quality of a shopping website is a determinant of consumer satisfaction. Compared to the traditional e-commerce website, 26 the particular characteristics (e.g., interaction with members of online community) of social shopping website, allow the information easier to achieve the goals of reliability, completeness, understandability, timeliness, and availability (Liang, Ho, Li, & Turban, 2011-2012. More precisely, in social shopping, customers may acquire the information related to products and companies providing them not only from the website, but also from customers' families and friends.…”

Section: Implications For Academic Researchersmentioning

confidence: 99%

“…Lin (2007) indicated that website quality is a multi-dimensional construct comprising information quality, system quality and service quality. This three-dimensional measure of website quality could evaluate the principal factors that affect users' expectations and perceptions of website quality (DeLone & McLean, 2003;Liang & Chen, 2009;Wen 2012). This measure is consistent with the findings of Hernández et al (2009) based on reviewing website quality-related literature from [1992][1993][1994][1995][1996][1997][1998][1999][2000][2001][2002][2003][2004][2005][2006][2007], that the quality of the information, of the system, and of the service provided by the firm through its website are the key factors of commercial website design.…”

Section: Website Qualitymentioning

confidence: 99%

How social shopping retains customers? Capturing the essence of website quality and relationship quality

Hsu

Chen

Kumar

2016

Total Quality Management & Business Excellence

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Disclaimer UWE has obtained warranties from all depositors as to their title in the material deposited and as to their right to deposit such material. UWE makes no representation or warranties of commercial utility, title, or fitness for a particular purpose or any other warranty, express or implied in respect of any material deposited.UWE makes no representation that the use of the materials will not infringe any patent, copyright, trademark or other property or proprietary rights.UWE accepts no liability for any infringement of intellectual property rights in any material deposited but will remove such material from public view pending investigation in the event of an allegation of any such infringement. PLEASE SCROLL DOWN FOR TEXT.1 How social shopping retain customers? Capturing the essence of website quality and relationship quality Abstract Social shopping as a result of the advancement of social media applications is increasing considerably in e-commerce. As a consequence of the multi-faceted phenomenon of social shopping, website managers encounter a lot of challenges in providing their quality website experience to satisfy their customers' needs and in developing relationships among participants, and community. In short, providing excellent quality website experience is crucial to support online customers. Therefore, it is necessary to offer further theoretical conceptualizations as well as detailed empirical evidence for such phenomena in which social shopping are supported and enabled. Thus, this paper attempts to investigate the factors affecting purchase intention of social shopping including two constructs: website quality (i.e., system, information, and service quality) and relationship quality (i.e., satisfaction, commitment, and trust).Additionally we aim to identify the mediating roles of commitment and trust. The empirical results show that the perceived system and service quality are important antecedents of customer satisfaction, but not for the effect of perceived information quality on customer satisfaction. Furthermore, it shows that customer satisfaction significantly influences commitment, trust, and purchase intention, and trust in turn significantly affect commitment. Our empirical results confirm that commitment and trust partially mediate the relationship between satisfaction and purchase intention in social shopping context.

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“…Estudios previos sobre los determinantes de la intención de compra en línea se han centrado en las percepciones y actitudes de los clientes, tales como la percepción de riesgo (Zheng et al, 2012), la competitividad de precios (Degeratu et al, 2000), la facilidad de uso o aspectos de diseño (Wen, 2012); así como el comportamiento previo del turista, como puede ser la búsqueda de información o el comportamiento de compra anterior. Trabajos como los realizados por Alén et al (2014) y Losada et al (2016 estudian la duración y frecuencia de los viajes de los seniors españoles, llegando a la conclusión que el género, situación económica percibida y disponibilidad se revelan como unos importantes determinantes a la hora de planificar los viajes de la tercera edad en España.…”

Section: Revisión De La Literatura Sobre El Efecto De Internet En El unclassified

Segmentación de los Seniors en función de los productos que compran por internet: impacto en la industria turística

Fransi

Ferrer-Rosell

Ramón

2017

turismo

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RESUMENLos seniors se configuran como un colectivo de especial relevancia para un gran número de industrias. El cambio en el estilo de vida de la población mayor más orientada actualmente al disfrute del tiempo libre que generaciones anteriores y por tanto, más propensa a viajar, beneficia al sector turístico. Hasta ahora, estudios centrados en los seniors han analizado su comportamiento como algo homogéneo en comparación con otras franjas de edad. En esta investigación, con una muestra útil de 2.541 individuos, partimos de la consideración que dicho grupo es heterogéneo, con distintas características y niveles de uso de Internet, y proponemos, mediante una clasificación, tres perfiles de internautas seniors en función de los productos comprados en línea. Encontramos un segmento que utiliza Internet para comprar, sobretodo, productos y servicios turísticos. En las conclusiones se presentan las reflexiones más significativas sobre los segmentos obtenidos y su implicación en la gestión. ABSTRACTSeniors constitute a special relevant group of consumers for a quite number of industries. Changes in old-year population's lifestyle, which is more oriented to leisure and enjoying their free time than past generations benefit tourism sector. Until now studies about seniors have analyzed their behavior as something homogeneous compared to other age groups. In this article, with a sample of 2541 individuals, we consider senior group as heterogeneous, showing different characteristics and different levels of the use of Internet. We propose, by means of a classification, three profiles of senior surfers based on products and services bought through the Internet. In the conclusions we present the main significant thoughts and management implications for the segments found.

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An Empirical Study of an Online Travel Purchase Intention Model

Cited by 94 publications

References 94 publications

Enhancing consumer attitudes toward a website as a contributing factor in business success

Enhancing consumer attitudes toward a website as a contributing factor in business success

How social shopping retains customers? Capturing the essence of website quality and relationship quality

Segmentación de los Seniors en función de los productos que compran por internet: impacto en la industria turística

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