An Empirical Research on Marketing Strategies of Different Risk Preference Merchant

Chen, Quan; Wang, Jiangtao; Yu, Jianjun; Tsai, Sang‐Bing

doi:10.1155/2018/7947894

Cited by 7 publications

(4 citation statements)

References 36 publications

(51 reference statements)

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“…On the other hand, tourism can retard the overheating of the development of the economy as it is less influenced by economic factors [47,48]. Therefore, tourism cities can enjoy the benefits from coordination between the development of finance and the growth of the tourism industry, to avoid the negative effects from outside shocks and maintain sustainability [49][50][51][52][53][54][55][56][57][58][59][60].…”

Section: Resultsmentioning

confidence: 99%

An Evaluation of Coupling Coordination between Tourism and Finance

et al. 2018

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The tourism industry has become a new growth engine that closely coordinates with the financial industry and contributes to the sustainable development of local economies. This study establishes a comprehensive index system and evaluates the coupling coordination based on an integrated approach, and the dynamic relationship between tourism and finance through applying coupling coordination degree modeling, the Granger causality test, and an impulse response function based on the regional coordination theory and system theory. Using data from 2000 to 2016 of three tourism-based cities in China, the findings reveal heterogeneous results among the cities. Specifically, the following: (1) The coupling coordination degree between finance and tourism in Zhangjiajie increased with strong fluctuations. A one-way causality relationship existed between two subsystems, and finance continuously contributed to the growth of tourism with serious lags; (2) The coupling coordination degree between finance and tourism in Huang Shan presented a ladder-type and continuous rise. A two-way causality relationship existed between the two subsystems mentioned above, and finance influenced the growth of tourism with continuously positive or negative effects, while tourism continuously contributed to the development of finance. (3) The coupling coordination degree between finance and tourism in Sanya grew with a frequent, tiny, and fluctuating trend. A two-way causality relationship existed between the two subsystems mentioned above, and finance influenced the growth of tourism with continuously positive or negative effects, while tourism influenced the development of finance with temporary positive or negative effects.

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Section: Resultsmentioning

confidence: 99%

An Evaluation of Coupling Coordination between Tourism and Finance

et al. 2018

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“…Marketing strategies were investigated by Quan et al, (2018) through empirical research involving various merchants.…”

Section: Empirical Reviewmentioning

confidence: 99%

Navigating the complexities of marketing decision-making in uncertain supply chains: A quantitative exploration

John,

Ayandele,

Amaihian

2025

10.5267/j.jfs

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Making rational decisions in times of uncertainty is an important capability required of marketing managers. However, choosing the precise quantitative decision-making technique or a combination of such tools usually presents managers with a score of challenges. To lessen this challenge, this single case research demonstrates how the choice of three Bayesian decision models (Laplace criterion, Savage minimax regret, and Hurwicz coefficient of realization) can reduce uncertainty in content marketing, search engine optimization (SEO), and referral marketing decision. We employed the case study approach to enable direct access to the decision-making process of the case organization, and to collect relevant data relating to the three marketing decision variables. Results show that, although the Laplace criterion may not have a direct effect on content marketing decisions, it influences the decision-making process leading to the creation and promotion of content. The Savage minimax regret had a direct bearing on SEO decision-making. Hurwicz's coefficient of realization yielded no direct impact on referral marketing but shows the possibility of influencing decision-making processes that led to the development and implementation of referral marketing campaigns. The implications are discussed.

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“…According to the power structure of the supply chain members, there are three kinds of supply chain structure, i.e., no channel leader (model N), manufacturer as channel leader (model M), and retailer as channel leader (model R). In the next section, we apply the differential game theory to solve the open-loop control strategy [29][30][31][32][33][34][35].…”

Section: Notation Definition ρmentioning

confidence: 99%

The Presence of a Powerful Retailer on Dynamic Collecting Closed-Loop Supply Chain From a Sustainable Innovation Perspective

Huang

Wang

et al. 2018

Sustainability

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In this study, the presence of a powerful retailer in the dynamic collecting closed-loop supply chain is considered. The supply chain consists of a manufacturer and a retailer who is responsible for the used-product collection. Specifically, we have considered three settings, that is, no channel leader, the manufacturer as the leader and the retailer as the leader. The steady equilibrium and the optimal control strategies are derived in different channel power structures utilizing the open-loop control strategy method. By the comparison of three models, we found that the system with manufacturer leading results in the lowest return rate in the three models. If the transfer price of the used-product is low, the presence of a power retailer would result in a higher return rate, which is beneficial for decreasing the market price for the consumers. When the transfer price is quite high, the scenario with no channel leader in the supply chain would result in a higher return rate. However, the numerical comparison results of the profit rate of the supply chain members indicate that both manufacturer and retailer prefer themselves to be the channel leader rather than the other channel member as the leader. This means that although the presence of a power retailer is beneficial for the collecting efficiency, it is not enough to increase the profit of the supply chain members. The manufacturer should transfer all unit cost savings to the retailer in the scenario of manufacturer leading and no one leading.

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An Empirical Research on Marketing Strategies of Different Risk Preference Merchant

Cited by 7 publications

References 36 publications

An Evaluation of Coupling Coordination between Tourism and Finance

An Evaluation of Coupling Coordination between Tourism and Finance

Navigating the complexities of marketing decision-making in uncertain supply chains: A quantitative exploration

The Presence of a Powerful Retailer on Dynamic Collecting Closed-Loop Supply Chain From a Sustainable Innovation Perspective

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