An empirical research on factors affecting customer purchasing behavior tendency during online shopping

Lai, Ernest K.; Zhao-cheng, Wang

doi:10.1109/icsess.2012.6269534

Cited by 21 publications

(17 citation statements)

References 4 publications

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“…Perceived usefulness refers to the level to which a person believes that a specific technology that he/she is using increase his/her task performance (Davis, 1989;Liao, To, & Liu, 2013). Moreover, it means the degree to which online users feel that particular website could enhance efficacy and value to them at the time of purchasing goods online (Hu et al, 2009;Lai & Wang, 2012). Perceived usefulness of the retailer's website normally depends on the effectiveness of technological features like services provided by an online retailer to consumers and advance technology in finding goods (Kim & Song, 2010).…”

Section: Perceived Usefulnessmentioning

confidence: 99%

“…Perceived usefulness of the retailer's website normally depends on the effectiveness of technological features like services provided by an online retailer to consumers and advance technology in finding goods (Kim & Song, 2010). As we know in developing countries, internet technology is less as compared to developed countries that is why many prior studies regarding perceived usefulness done in developing countries like Malaysia (Eri, Islam, & Daud, 2011;Letchumanan & Muniandy, 2013), Vietnam (Nguyen & Barrett, 2006), China (He, Lu, & Zhou, 2008;Lai & Wang, 2012;Zhao & Cao, 2012) (Liao et al, 2013). The reason behind more studies in developing countries is that information technology is at an infant phase in developing countries as compared to those countries that are not developing (Hana, Mike, & Parvaneh, 2012).…”

Section: Perceived Usefulnessmentioning

confidence: 99%

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The moderating role of trust and commitment between consumer purchase intention and online shopping behavior in the context of Pakistan

et al. 2019

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The purpose of this research is to determine the relationship between theory of planned behavior (TPB) and technology acceptance model (TAB) elements and consumer purchase intention. Consumer purchase intention mediates the relationship between TPB and TAM elements and online shopping behavior. Moderating role of trust and commitment determined between consumer purchase intention and online shopping behavior. PLS-SEM technique used in analyzing data that collected from students and lecturer of the higher education commission (HEC) recognized universities in Punjab, Pakistan. The current research attempts to examine the role of perceived usefulness, perceived ease of use, attitude, subjective norms, perceived behavioral control, trust, commitment, and consumer purchase intention in predicting actual behavior of consumers by integrating three pre-established frameworks of TAM and TPB theory. Findings reveal that perceived usefulness, perceived ease of use, attitude, subjective norms, and perceived behavioral control have a positive and significant influence on consumer purchase intention. Consumer purchase intention (CPI) mediates between all five independent constructs and online shopping behavior (OSB). Commitment and trust significantly moderate the relationship between consumer purchase intention and internet shopping behavior also has a direct influence on online shopping behavior.

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Section: Perceived Usefulnessmentioning

confidence: 99%

Section: Perceived Usefulnessmentioning

confidence: 99%

The moderating role of trust and commitment between consumer purchase intention and online shopping behavior in the context of Pakistan

et al. 2019

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“…Perceived usefulness is defined as a person's level of confidence that by using a particular technology he will improve his performance (Van der Heijden, 2003). Also, perceived usefulness is defined as the extent to which consumers feel the online website could add value and efficacy to them when performing online shopping (Hu et al, 2009;Lai & Wang, 2012). Similarly, Davis (1989), in favor of Van der Heijden (2003), defined that the perceived usefulness is the degree of a person's belief that using a particular system would enhance his performance.…”

Section: Perceived Usefulnessmentioning

confidence: 99%

The Effect of Self Efficacy and Information Quality on Behavioral Intention with Perceived Usefulness as Intervening Variable

Muslichah¹

2018

jabmi

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The rapid development of technology requires universities to develop an integrated academic information system to support the education process. With the application of the information system, universities can provide better information services to students. The aim of this study is to examine the influence of self-efficacy and information quality on behavioral intention toward academic information system with perceived usefulness as an intervening variable. This study used survey questionnaire in collecting data from one higher institution - STIE Malangkuçeçwara(Malangkuçeçwara School of Economic). The population in this study is all students in the sixth semester. A questionnaire was administered to all 377 students, 311 were returned yielding a response rate 82.5%. This study has three significant findings. First, the direct effect of self-efficacy on behavioral intention to use academic information system (AIS) is significant. Second, the direct effect of information quality on behavioral intention to use AIS is significant. Third, The indirect effect of self-efficacy and information quality on behavioral intention to use AIS through perceived usefulness is not significant

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“…Earlier studies such as Guriting and Ndubisi (2006) have indicated that perceived usefulness influences consumers' intention to adopt a payment technology. The studies as well indicate that they have been conducted in developing countries (Lai and Wang, 2012;Xie et al, 2011;Zhao and Cao, 2012) and developed countries (Jose et al, 2013) though the majority of the studies emanate from developing countries. Infant stage of information technology in developing countries compared to developed countries can be deduced to be the reason for such disparity (Hana et al, 2012).…”

Section: Perceived Usefulnessmentioning

confidence: 99%

How user behaviour is moderated by affective commitment on point of sale terminal

Oloveze

Oteh

Nwosu³

et al. 2021

RAMJ

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Purpose Several e-payment technologies have diffused in Nigeria yet debit card usage on POS devices have not shown consumer confidence in its usage thereby affecting the cashless policy drive of the nation. The study considered an affective commitment of users as moderating their behaviours. Therefore, the purpose of this paper is to investigate how user behaviour is moderated by an affective commitment on point of sale terminal. Design/methodology/approach Following the purpose of the study, the research design is a survey. The questionnaire was adapted from earlier studies and tested for reliability and validity using Cronbach’s alpha and content validity. Andrew F. Hayes process was used to analyse the moderation effect. Findings The finding revealed that affective commitment significantly moderates users’ ease of use of the device, their perceived usefulness of the device and their social image on their intentions to use the device. Research limitations/implications The findings implied that there is a need for the development of policies and strategies which should be directed towards the users of the device. Equally, the general conclusions on collective e-payment channels in a society should be discarded given that each e-payment channel can have different factors influencing it than the others. This is where customer-focused advertising and awareness campaign becomes very important. Originality/value This paper declares that the research work is not submitted anywhere for publication or for review. It was conducted by the authors who have given their consent for it to be submitted to Rajagiri management journal

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An empirical research on factors affecting customer purchasing behavior tendency during online shopping

Cited by 21 publications

References 4 publications

The moderating role of trust and commitment between consumer purchase intention and online shopping behavior in the context of Pakistan

The moderating role of trust and commitment between consumer purchase intention and online shopping behavior in the context of Pakistan

The Effect of Self Efficacy and Information Quality on Behavioral Intention with Perceived Usefulness as Intervening Variable

How user behaviour is moderated by affective commitment on point of sale terminal

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