An empirical research on consumer online buying behaviour during the COVID-19 pandemic

Jamunadevi, C; Deepa, S.; Kalaiselvi, K; Suguna, R.; A, Dharshini

doi:10.1088/1757-899x/1055/1/012114

Cited by 9 publications

(5 citation statements)

References 6 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Hanliang Fu et al (2020) proposed that consumers rely on evaluating safety perception when purchasing goods online: the public judgment on the goods [ 51 ]. Jamunadevi C (2021) highlighted the transition of consumer behavior from physical stores to online shopping and believed that the COVID-19 virus has had an essential impact on the consumer buying behavior and will change future shopping habits [ 52 ]. Some foreign scholars analyzed the effect of COVID-19 on online shopping by using data collected from surveys.…”

Section: Resultsmentioning

confidence: 99%

Recent Advances in Consumer Behavior Theory: Shocks from the COVID-19 Pandemic

Yin

2021

Behavioral Sciences

View full text Add to dashboard Cite

Background: The COVID-19 pneumonia epidemic has had an enormous impact on people’s lives, particularly aspects of life such as consumption, and has therefore brought new elements to the expansion of Consumer behavior theory. Methods: This paper searches the literature on consumption research conducted from 1981 to 2021, including sources such as CNKI, Wanfang, Google Scholar, and Web of Science. Through the exploration of the existing relevant literature, this article found that the COVID-19 pneumonia epidemic has had a profound impact on consumption willingness, consumption patterns, and consumption objects, and, as such, has newly expanded the theoretical model of consumer behavior. Results: Through reviewing the literature, this paper found some results. For example with regard to consumption patterns, early studies and the impact of COVID-19 was focused on online consumption, however in the context of COVID-19, scholars proposed paying attention to the combination of online and offline development. Conclusion: The COVID-19 pneumonia epidemic has had a profound effect on consumer behavior worldwide. Under the current economic depression, the government should take adequate measures in order to respond to the new changes in consumer behavior and therefore promote economic growth. For example, the government should encourage the combination of online and offline business operation modes to break the boundaries of customer groups and supply chains, so that consumers can buy anytime and anywhere.

show abstract

Section: Resultsmentioning

confidence: 99%

Recent Advances in Consumer Behavior Theory: Shocks from the COVID-19 Pandemic

Yin

2021

Behavioral Sciences

View full text Add to dashboard Cite

show abstract

“…Fu (2020) proposed that consumers rely on evaluating safety perceptions. Jamunadevi (2020) highlighted the transition of consumer behavior from physical stores to online shopping. Wu et al (2021) builds a research model based on the core factors of the technology acceptance model.…”

Section: Discussionmentioning

confidence: 99%

COVID-19 turbulence and positive shifts in online purchasing by consumers: modeling the enablers using ISM-MICMAC analysis

Sharma

Kumar²,

Chauhan³

2022

JGOSS

View full text Add to dashboard Cite

Purpose Suppliers and marketers have started planning toward postpandemic scenarios where logistics and retail will happen in a new way with the help of technological advances. This shift means new challenges for manufacturers, suppliers and retailers, and there is a need for strategic sourcing decisions for a robust supply chain system, logistics and on-time delivery system, as consumers have shown a positive change in online buying behavior. Furthermore, with digital transformation, customers are expected to not return to traditional buying. Hence, it becomes essential to identify the factors acting as enablers of online purchase behavior for sustainable digital business. This study aims to analyze the positive shifts in online purchasing by consumers, identify and model the enablers of positive transformations in online purchasing by consumers. Design/methodology/approach The interpretative structural modeling (ISM) technique is used to draw the interrelationships among the variables and their impact on online buying. A context-oriented relationship among the factors has been set up through the expert opinion technique. A total of 40 specialists have been approached for this. ISM with Matrice d’impacts croisés multiplication appliquée á un classment (MICMAC) analysis was used to prioritize these drivers, identify the most critical factors and establish a driver-dependence relationship among these drivers. Findings Several significant categories of enablers like health, trust, convenience, work from home, referral buying, panic purchase and overstocking possess a strong influence on the shift to online due to the pandemic. The results will help the policymakers, suppliers, retailers, managers and practitioners with insights to plan, prepare for challenges and make decisions toward preparation and shifting to the emergent digital world. In addition, the study provides academicians scope for further research in the related area. Research limitations/implications Consumer behavior significantly impacts retail and supply chain business, as it is an interface with the customer and links between a manufacturer and a customer. This study provides an insight into the shift in purchase behavior which can help suppliers in this transition phase to be better prepared for tomorrow to achieve sustainable competitive advantage. Originality/value This study assists practitioners and researchers in understanding the interrelationships among the factors using ISM-MICMAC analysis in a realistic way rather than daydreaming with overambitious goals.

show abstract

“…With the free shipping provided by Shopee makes consumers think that they can get something for a price which is cheap and does not have to pay postage costs that support the occurrence impulse buying. Buyers prefer to keep the products they want they buy in their cart until they get free shipping (Jamunadevi et al, 2021). Optimal free shipping policy for price retailers low or high (Chang et al, 2021).…”

Section: Jurnal Manajemen Universitas Bung Hattamentioning

confidence: 99%

“…With good service, consumers will be more satisfied and confident when buying. On the other hand, poor service will frustrate consumers and discourage them from making purchases, and sellers who are negligent in providing services create a sense of consumer dissatisfaction (Jamunadevi et al, 2021). If traders can maintain quality and service,word of mouth communicationwill attract more consumers to buy and are satisfied with their purchases (Pramesti et al, 2022).…”

Section: Jurnal Manajemen Universitas Bung Hattamentioning

confidence: 99%

The Effect of Discounts and Free Shipping on Impulsive Purchases Moderated by Seller Service

Aprilia¹,

Wulandari

Diantoro

2023

JMUBH

View full text Add to dashboard Cite

This research was conducted to determine the relationship between discounts, free shipping and impulse purchases moderated by the seller's service. The population in this study were all Generation-Z users of the Shopee marketplace in Yogyakarta using the Smart PLS 3 application. The research sample uses a non-probability sampling technique with purposive sampling method. This study shows a relationship between discounts and free shipping on impulse purchases. In addition, the seller's service is pure moderation between discounts, free shipping against impulse purchases. The reseacrh has limitations that it is to be on a discount, free shipping, seller service, impulse purchases and focus on a Generation-Z that’s avaliable in Yogyakarta. This study will give insight to readers especialy in the field of marketing about the impulsive buying behavior of Generation-Z in the Shopee marketplace with discounts and free shipping as the independent variables, as well as the involvement of seller services as a moderating variable. The difference in this research is to use the seller's service as a moderating variable to find out a deeper relationship between the independent and dependent variables. Using Generation-Z in Yogyakarta which has never been done by previous researchers.

show abstract

An empirical research on consumer online buying behaviour during the COVID-19 pandemic

Cited by 9 publications

References 6 publications

Recent Advances in Consumer Behavior Theory: Shocks from the COVID-19 Pandemic

Recent Advances in Consumer Behavior Theory: Shocks from the COVID-19 Pandemic

COVID-19 turbulence and positive shifts in online purchasing by consumers: modeling the enablers using ISM-MICMAC analysis

The Effect of Discounts and Free Shipping on Impulsive Purchases Moderated by Seller Service

Contact Info

Product

Resources

About