An Empirical Investigation into Gender-Based Differences of Direct to Consumer Promotion on Medication Adherence

Pandey, Jaya Rani; Saha, Sangita; Jha, Ajeya

doi:10.1007/978-981-15-7504-4_68

Cited by 2 publications

(2 citation statements)

References 31 publications

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“…Gender is an essential demographic characteristic, which has been used in other research, and it has been found that the characteristics of males and females differ (Pandey, Saha, & Jha, 2021) (Pandey, Saha, Mukherjee, Pandey, & Jha, 2020). Males are generally more carefree, daring and spend most of the time out of their house (Courtenay, 2000;Fletcher, Pande, & Moore, 2018).…”

Section: Introductionmentioning

confidence: 99%

The Moderating Effect of Demographics on Patient Adherence and Beliefs

Saha

Adhikary

Jha

et al. 2022

International Journal of Reliable and Quality E-Healthcare

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Medication adherence is a complex behavior, and interventions are often used for increasing the adherence of patients. Demographic characteristics are essential for any research. This study tries to find the mediating effect of selected demographic factors on patient adherence and beliefs. The study is empirical and tries to highlight the difference in adherence and beliefs of the patient in the state of Sikkim in India based on gender, place of dwelling, education level and income of the patients. It was found that medication adherence and beliefs of patients significantly differ based on their demographic characteristics. The importance given to the physician instruction varies mainly based on the gender and dwelling location of the patients. Patients who fall into the category of retired servicemen/women are more adherent than others. Income also plays an essential role in adherence. Gender differences occur for exercising behavior of patients, and education level affects the beliefs of patients, which they have towards themselves and for their responsibilities.

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Section: Introductionmentioning

confidence: 99%

The Moderating Effect of Demographics on Patient Adherence and Beliefs

Saha

Adhikary

Jha

et al. 2022

International Journal of Reliable and Quality E-Healthcare

Self Cite

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“…reduced clinical benefits, enhanced costs and morbidity (Eliasson et al, 2020). Medication adherence is complex, and to overcome the problem, several barriers must be addressed (Pandey et al, 2020;Saha et al, 2022b). There is no "gold-standard method" to accurately measure adherence (Poulter et al, 2019).…”

mentioning

confidence: 99%

Probability of Medication Adherence When Alarm Is Used as a Reminder

Saha

Adhikary

Jha

et al. 2022

International Journal of Reliable and Quality E-Healthcare

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The main objective of this research is to find the effect of alarm as a form of reminder in improving medication adherence rate. Medication non-adherence is a problem that adversely impacts patients' health, finances, and longevity. Several factors are associated with medication non-adherence. This research uses the method of probability estimates, risk difference, relative risk, and odds ratio to analyze the probability of an increase in medication adherence among patients who use the alarm as a form of reminder. By clustered sampling and a structured questionnaire, 525 responses were obtained from patients suffering from different types of diseases in the state of Sikkim, India. It has been observed that using the alarm as a form of reminder significantly improves adherence rates. The odds of not missing a dose reduces to 49.3%. At a personal level, the chance of not missing the dose reduces by 32.6%, and if the total population is considered, 16.4% of people will not skip the dose if a reminder in the form of an alarm is used.

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An Empirical Investigation into Gender-Based Differences of Direct to Consumer Promotion on Medication Adherence

Cited by 2 publications

References 31 publications

The Moderating Effect of Demographics on Patient Adherence and Beliefs

The Moderating Effect of Demographics on Patient Adherence and Beliefs

Probability of Medication Adherence When Alarm Is Used as a Reminder

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