2012
DOI: 10.1016/j.chb.2011.10.005
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An empirical analysis of the determinants of 3G adoption in China

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Cited by 87 publications
(67 citation statements)
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“…This is in line with the previous studies (Chong et al, 2012;Ong et al, 2008;Suki, 2012) that found relative advantage and perceived usefulness, which are similar with performance expectancy, to be major influential factors of the intention to use 3G technology among Malaysian and Chinese consumers. In addition, its relationship with satisfaction was partially mediated by intention.…”
Section: Discussionsupporting
confidence: 80%
See 1 more Smart Citation
“…This is in line with the previous studies (Chong et al, 2012;Ong et al, 2008;Suki, 2012) that found relative advantage and perceived usefulness, which are similar with performance expectancy, to be major influential factors of the intention to use 3G technology among Malaysian and Chinese consumers. In addition, its relationship with satisfaction was partially mediated by intention.…”
Section: Discussionsupporting
confidence: 80%
“…Perceived usefulness (Suki, 2012) and relative advantage (Ong et al, 2008) were predictors of intention to adopt 3G technology among Malaysians. Chong, Ooi, Lin, and Bao (2012) found perceived usefulness to be a predictor of intention to use 3G service among Chinese consumers. However, perceived usefulness was not a predictor of behavioral intention in the context of Taiwan (Kuo & Yen, 2009;Liao, Tsou, & Huang, 2007 …”
Section: Performance Expectancymentioning
confidence: 99%
“…In contrast with Zainudeen and Ratnadiwakara, Chong et al (2012a) found that that in Malaysia, older consumers are more likely to adopt M-Commerce compared to younger consumers. Again, the same researchers collecting data in a different environment related to different technology found that there is no difference in the consumers' gender and age when it comes to 3G adoption (Chong et al, 2012b).…”
Section: Agementioning
confidence: 97%
“…Trialability refers to whether the end user can try out the technology prior to adoption as in a limited period of free use. A technology that can be tried or experimented with by users on a limited basis before being fully employed might be able to gain a faster acceptance rate (Chong et al, 2012b). Observability is the degree to which the adoption and use of technology by others is visible to the potential new user (corresponds to Social Influence).…”
Section: Diffusion Of Innovation Models (Dims)mentioning
confidence: 99%
“…Subsequent research has employed the TAM to explain the use of a variety of IS, such as DSS (Devaraj et al 2008;Djamasbi et al 2010;Hong et al 2006;Pommeranz et al 2011) (Chong et al 2012;Gefen et al 2003;Vijayasarathy 2004;Zarmpou et al 2012), and web services (Hsu and Lin 2008;Lederer et al 2000;Moon and Kim 2001;Schilke and Wirtz 2012).…”
Section: Technology Acceptance Modelmentioning
confidence: 99%