The series of ethylene glycol di-para-X-benzoates, where X = Me, OMe, CN, and NO2, has been studied by infrared spectroscopy and solid state CP/MAS 13C nuclear magnetic resonance. The crystal structures were established for X = Me and OMe. Bond distances, bond angles, and torsion angles were compared to those of related molecules (X = H, Ph, Cl). It was found that the conformation of the CO—O—CH2—CH2—O—CO sequence is either trans-trans-trans or trans-gauche-trans. (trans = t, gauche = g). The CH2—CH2 bond distance ranging from 1.471(2) to 1.499(3) Å is always very short. The O—CH2—CH2 bond angle is around 105° for the ttt conformation and 107° for the tgt conformation. It was confirmed that the infrared frequencies for the CH2 bending, CH2 wagging, C–C stretching, and CH2 rocking modes are observed at 1470–1485, 1335–1340, 975–980, 845–855 cm−1 and at 1460, 1370–1375, 1040, 895–900 cm−1 for the ttt and tgt conformations respectively. The substitution effect on the nmr chemical shifts, both in solution and the solid state, can be rationalized in terms of induction and resonance contributions. On the basis of the ir and nmr spectra, it is proposed that for both the p-NO2 and p-CN substituted molecules, for which no crystal structure has been established, the conformation of the methylenic sequence is trans-trans-trans.