An Assessment of Wal-Mart's Global Expansion Strategy in the Light of its Domestic Strategy

When Global Expansion Meets Local Realities in Retailing: Carrefour's Glocal Strategies in Taiwan

“…It is contended that important insights and valuable lessons have been learned by global retailers from their own successful international forays as well as the visible failures in East Asia and perhaps now warrant further academic scrutiny. For instance, as a cases in point, Wal-Mart the world number one global retailer failed in South Korea and withdrew in 2006 (Brennan and Lundsten, 2009), while Carrefour the world number two global retailer withdrew from Japan in 2005 (Ayoama, 2007) after failing dismally but remarkably succeeded in Taiwan. In this regard, an understanding of how Carrefour in particular succeeded in Taiwan from a strategy viewpoint might be beneficial to retailing practitioners, as well as contributing immensely to the existing academic literature on global retail business in East Asia, hence the need for this current study.…”