An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing

O’Cass, Aron

doi:10.1016/s0167-4870(00)00018-0

Cited by 363 publications

(321 citation statements)

References 42 publications

Supporting

Mentioning

291

Contrasting

Unclassified

Order By: Relevance

“…This result indicates that if there is a difference between the high and low leadership groups on clothing attributes, the high leadership group will likely have a higher rating. This result confirmed previous studies that high fashion leadership consumers tend to evaluate clothing attributes more positively than those with low fashion leadership Beaudoin et al [42]; Kincade et al [9]; [10]. Therefore, it is suggested from this study that if companies would like to attract more high leadership customers for sustainable products, they should focus on durability, general appearance, style/fashion, and comfort clothing attributes.…”

Section: Discussionsupporting

confidence: 90%

See 1 more Smart Citation

The Effect of Fashion Leadership and Sustainable Clothing Attributes on Purchase Intention: Case of a School-Sponsored Store

Hahn¹,

Tao²,

Leslie³

2017

JTEFT

View full text Add to dashboard Cite

In an attempt to meet the increasing demand for sustainable fashion products, apparel companies are trying to integrate sustainable practices such as organic fashion, zero-waste design, and local production, but are continually challenged to develop sustainable clothing that is perceived as fashionable. This study examined the effect of fashion leadership and clothing attributes on college student's purchase intention of ten sustainable products that were developed for a school-sponsored store. Findings suggest that general appearance and style/fashion were the most significant influencers of purchase intention, although sustainable products can be attractive to young consumers regardless of their fashion leadership level.

show abstract

Section: Discussionsupporting

confidence: 90%

“…The phenomenon of fashion leadership has been utilized extensively to understand consumers with differing levels of fashion leadership and its relationship to involvement in fashion products, purchase decisions, consumption, and advertising [9,10].…”

Section: Introductionmentioning

confidence: 99%

The Effect of Fashion Leadership and Sustainable Clothing Attributes on Purchase Intention: Case of a School-Sponsored Store

Hahn¹,

Tao²,

Leslie³

2017

JTEFT

View full text Add to dashboard Cite

show abstract

“…Literatürdeki yapılan çalışmalar inclendiğinde, birçok araştırmacı tarafından ilgilenim konusu çoğunlukla tüketici ilgilenimi olarak araştırılmıştır (Zaichkowsky, 1986;Çakır, 2007;O'Cass, 2000;Greenwald ve Leavitt, 1984;Evrard ve Aurier, 1996;Koç, 2007;Bloch, 1981;Petty ve Cacioppo, 1981;Kapferer ve Laurent, 1986;Havitz ve Howard, 1985). İlgilenim konusunda yapılan araştırmalar incelendiğinde, ilgilenim düzeylerinin birbirlerine benzemediği ortaya çıkmaktadır.…”

Section: İlgilenimunclassified

Examining of the relationship investors operating in stock exchange and brokerage house in the context of trust, loyalty and involvement toward stock exchange

Koç¹,

Çinar²

2017

Pressacademia

View full text Add to dashboard Cite

The aim of this study is to examine the relationship between investors in the stock exchange and the brokerage house in the context of trust, involvement and loyalty variables. Besides, another purpose of this study is to determine whether trust, involvement toward the stock exchange and loyalty show difference according to the demographic factors such as age, gender, marital status, educational status, duration of being active at the stock exchange, brokerage house. In order to achieve this purposes, the data has collected from the individuals who interested in stock exchange in Kayseri. Total 241 questionnaires used in the analyses. The analyses were performed using SPSS 20.0 (Statistical Package for the Social Sciences). As a result of the analyses, it has been found that trust and involvement toward the stock exchange have a positive effect on loyalty. It was determined that only the level of involvement in the stock exchange varies according to the age of the participants. No differences were detected related to the other demographic factors and other variables.

show abstract

“…Mind involvement with fashion is a perceived interest and dependency from the consumer toward apparel fashion (Kim et al, 2002). Consumers who highly consider clothes, type and its accordance to the fashion have more mind involvement with fashion and always are considered by researchers of consumer behavior and sellers; since these individuals are drivers, influencers, influential people and fans of the process of perceiving fashions (O'Cass, 2000).…”

Section: Fashion Mental Involvementmentioning

confidence: 99%

“…The way we dress not only influences the feeling towards our personality but also, it forms the attitude of other people toward our personality and social status. Therefore, the way of dressing expresses own personal identities (O'Cass, 2000). Clothes, in addition to its functional role in covering, are considered as one of the staples of fashion.…”

Section: Introductionmentioning

confidence: 99%

Factors influencing social shopping behavior of fashion in Tehran apparel market

Esfidani¹,

Nazari²,

Davijani³

2014

10.5267/j.msl

View full text Add to dashboard Cite

Social shopping behavior of fashion embraces various activities, direct/indirect complex and dynamic interpersonal happening during the process of buying fashion and causes customers' pleasure and satisfaction from purchasing intention, which in long-term helps sales improvement. This study has taken place in city of Tehran, Iran in order to assess the social purchase behavior of consumers and drivers in the field of fashion garments. Data analysis was performed using partial least squares. Research findings indicate a significant positive relationship between obsessed with fashion garments and the five dimensions of social shopping behavior. On the other hand, there is a positive and meaningful relationship between materialism and the need for uniqueness by consumers' involvement toward fashion apparel.

show abstract

An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing

Cited by 363 publications

References 42 publications

The Effect of Fashion Leadership and Sustainable Clothing Attributes on Purchase Intention: Case of a School-Sponsored Store

The Effect of Fashion Leadership and Sustainable Clothing Attributes on Purchase Intention: Case of a School-Sponsored Store

Examining of the relationship investors operating in stock exchange and brokerage house in the context of trust, loyalty and involvement toward stock exchange

Factors influencing social shopping behavior of fashion in Tehran apparel market

Contact Info

Product

Resources

About