An Approach for Identifying Benefit Segments Among Prospective College Students

Miller, Pam; Lamb, Charles W.; Hoverstad, Ronald; Boehm, Edward G.

doi:10.1300/j050v03n01_04

Cited by 10 publications

(7 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…(For a complete listing see Table I.) These attributes were obtained from prior investigations which have identified the characteristics which students consider when assessing institutions of higher education (Hossler and Gallagher, 1987; Kellaris and Kellaris, 1988; Miller et al , 1990; Stordahl, 1970).…”

Section: Methodsmentioning

confidence: 99%

A Consumer Complaint Framework with Resulting Strategies

Dolinský

1994

Journal of Services Marketing

View full text Add to dashboard Cite

Introduces a framework for conceptualizing consumers′ complaints about different service attributes. Depending on where different attributes are found in the complaint intensity outcome grid, different strategies are suggested. The strategies range from a very aggressive immediate‐focus strategy to a very passive continue‐on‐present‐course strategy. Uses student complaint data to demonstrate the value of the framework.

show abstract

Section: Methodsmentioning

confidence: 99%

A Consumer Complaint Framework with Resulting Strategies

Dolinský

1994

Journal of Services Marketing

View full text Add to dashboard Cite

show abstract

“…Several authors (Kotler and Levy, 1969;Hayes, 1989;Miller et al, 1990;Swenson, 1998) have discussed and demonstrated the applicability of marketing to higher education. Here, we seek to further that discussion by reporting the results of a US national survey of business school deans.…”

Section: Introductionmentioning

confidence: 99%

University strategic marketing activities and business school performance

Hammond

Harmon²,

Webster³

et al. 2004

Marketing Intelligence &Amp; Planning

View full text Add to dashboard Cite

This article reports the application of marketing planning in an unusual context. It reports the results of a national survey of business school deans in the USA, and examines the possible effects on university business school performance of the use or non-use of selected marketing planning activities and of selected faculty awards (proxy indicators of the level of importance that business schools might place on certain areas of faculty effort). The relationships that these activities and awards have with one another are measured. Best practices are identified. The number of respondents who employ the various marketing practices is reported, conclusions drawn, limitations identified, and suggestions made for future research.

show abstract

Section: Introductionmentioning

confidence: 99%

“…Market orientation and its positive impact on organizational performance have been explored within the marketing literature, for a variety of business and nonbusiness settings, for decades (Felton, 1959;Kotler and Levy, 1969a;1969b;Barksdale and Darden, 1971;Lusch and Laczniak, 1987;Hayes, 1989;Miller et al, 1990;Agarwal et al, 2003). The term market orientation refers to the extent that firms achieve the implementation of the marketing concept (McCarthy and Perreault, 1984). From these authors and others, especially Kohli and Jaworski (1990) and Narver and Slater (1990), the marketing concept is described as a philosophy that engenders coordinated organization-wide behaviors and activities aimed at gathering and disseminating information about the marketplace (customers and competitors), then acting on that information.…”

Section: Introductionmentioning

confidence: 99%

Antecedents of Market Orientation in Higher Education: Empirical Results From Four Key Informant Perspectives

2020

Glob J Mgmt Mktg

View full text Add to dashboard Cite

This study examines the possible impact of selected antecedents (interdepartmental conflict, university administration emphasis, reward system) on individual components (customer orientation, competitor orientation, interfunctional coordination) of market orientation toward students within higher education. Prior research is extended and the variable relationships are examined from four different department chair perspectives (accounting chairs, marketing chairs, males, females).Intelligence is gathered from survey research using existing scales reworded and validated for higher education. Research objectives and hypotheses are formed and hypotheses are tested using regression analyses to examine the variable relationships for each group of respondents.Regression results support all hypotheses, with one or more of the selected antecedents shown to significantly impact each of the three market orientation components within each of the four groups that were examined. Regression results were different for each group of key informants.Results have implications within higher education but also add to existing theory (Kohli and Jaworski 1990), and support concerns by Phillips (1981) and others regarding attentiveness in future research to key informant characteristics such as title and gender.

show abstract

An Approach for Identifying Benefit Segments Among Prospective College Students

Cited by 10 publications

References 0 publications

A Consumer Complaint Framework with Resulting Strategies

A Consumer Complaint Framework with Resulting Strategies

University strategic marketing activities and business school performance

Antecedents of Market Orientation in Higher Education: Empirical Results From Four Key Informant Perspectives

Contact Info

Product

Resources

About