2019
DOI: 10.3991/ijim.v13i01.9898
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An Android Augmented Reality Application for Retail Fashion Shopping

Abstract: this report will exhibit an outline of the basic features of Mobile Augmented Reality (MAR) and the key concepts of this technology in the Fashion Retail Industry. Several obstacles such as the necessity of putting on the garments to experience its actual view have been tackled by customers throughout the process of clothes shopping. The goal is to constringe these obstacles by creating an Augmented Reality based application that will directly solve these problems. The methodology was conducted by questioning … Show more

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Cited by 18 publications
(13 citation statements)
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“…This makes a case for improving customers' shopping experiences using AR applications [65]. El-Seoud and Taj-Eddin [66] presented an android mobile AR application for retail fashion shopping while Välkkynen et al [67] also talked about mobile AR for retail environments. Esch et al [68] presented results of a survey about anthropomorphism and AR in retail environment.…”
Section: Industrial Applications Of Armentioning
confidence: 99%
“…This makes a case for improving customers' shopping experiences using AR applications [65]. El-Seoud and Taj-Eddin [66] presented an android mobile AR application for retail fashion shopping while Välkkynen et al [67] also talked about mobile AR for retail environments. Esch et al [68] presented results of a survey about anthropomorphism and AR in retail environment.…”
Section: Industrial Applications Of Armentioning
confidence: 99%
“…The use of markerless tracking provides convenience in the process of transferring knowledge to users, where the dependence on markers can be minimized. Research on retail with the use of markerless tracking [10] was proven to enhancing customer experience with retail products and also assisting in a decision-making process on choosing apparel. Markerless tracking is appropriate for problems that do not require a marker as a medium.…”
Section: Related Workmentioning
confidence: 99%
“…Abou El-Seoud, Samir dan Taj-Eddin, Islam [13] has used Android Augmented Reality technology for Fashion Shopping Retail. Some obstacles in the process of wearing clothes for the actual view.…”
Section: Literature Review and Related Workmentioning
confidence: 99%
“…Augmented reality is also used in the field of education because of the ability that can effectively help users to achieve learning goals [11], that is, it can convey abstract concepts and present 3D context information into real objects [12]. Augmented reality technology can be accessed through smartphone and tablet mobile devices because smartphones have the long-lasting processing power [13] and use the camera to capture images and display objects on the screen [14]. By utilising the augmented reality application embedded on a smartphone, stakeholders can develop their own augmented reality mobile applications based on cultural heritage resources such as historical information to attract visitors and to gain knowledge about their cultural heritage [15] [16] [17].…”
Section: Introductionmentioning
confidence: 99%