An Analysis of the Out-of-Market Gap for DVDs in the U.S.

Nelson, Randy A.; Reid, Clifford E.; Gilmore, Owen

doi:10.1007/s11151-007-9138-8

Cited by 23 publications

(15 citation statements)

References 10 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Chiou () reviews the conflict between distributors, cinema operators, and home video retailers. The empirically observed pressure on the duration of release windows has resulted in a reduction of cinema exhibition (Frank, ; Nelson et al ., ). Hennig‐Thurau et al .…”

Section: National Contractual Relationshipsmentioning

confidence: 97%

Research on the Motion Picture Industry: State of the Art and New Directions Off the Beaten Track Away From Theatrical Release

Kumb

Kunz

Siegert

2016

Journal of Economic Surveys

View full text Add to dashboard Cite

The motion picture industry has been subject of extensive academic research over the last decades. However, most scholars focused on the U.S. theatrical motion picture market. The number of research activities regarding even more profitable release windows, such as home video or television, has been substantially lower. Although international distribution is essential for a motion picture project to break even, there has been little significant re‐search on most other markets. This paper aims at summarizing the current state of research on the motion picture industry, particularly from marketing and management perspective, revealing research gaps, and proposing recommendations for future research endeavors. Therefore, a three‐pillar scheme is developed to systemize previous findings: Research on intraorganizational decision making, contractual relationships between national stakeholders, and international market competition are differentiated. Since these insights are mainly derived from U.S. theatrical exhibition, they can hardly be applied to other markets and exhibition windows. Thus, potential research areas are identified to expand knowledge of posttheatrical and international markets.

show abstract

Section: National Contractual Relationshipsmentioning

confidence: 97%

Research on the Motion Picture Industry: State of the Art and New Directions Off the Beaten Track Away From Theatrical Release

Kumb

Kunz

Siegert

2016

Journal of Economic Surveys

View full text Add to dashboard Cite

show abstract

“…; Walls ) and are more likely to be issued on DVD (Nelson et al . ). This could result from only successful original concepts generating sequels, but also from consumers preferring cultural products with which they are already familiar.…”

Section: Product−market Characteristicsmentioning

confidence: 97%

Cultural Industries: Product–Market Characteristics, Management Challenges and Industry Dynamics

Peltoniemi

2014

Int J Management Reviews

View full text Add to dashboard Cite

During the last decade cultural industries have grown in economic importance, and research interest in them has increased. Despite prolific research, there is a lack of a comprehensive view on the subject. The purpose of the present paper is to offer a reconceptualization of cultural industries by tracing their boundaries, their features and the dynamics that follow from these features. This is achieved through a review of 314 cultural industries studies, whereby a classification system of three main and six sub-categories is constructed. On the basis of the review, a framework for future research is presented. Most importantly, future research should examine selection criteria and selection performance, and explore the relationships between tastes, sales, diversity and quality. In this way, researchers might be able to create some order in the extreme uncertainty that cultural industries managers face. 2 INTRODUCTIONResearch on cultural industries has become increasingly popular. This has been motivated by the growth of the economic importance of such sectors (see e.g. United Nations 2010), by the introduction of cultural and creative industries policies (e.g. DCMS 2008), and perhaps also by researchers' passion for and interest in sectors like film, music and video games.Despite increasing popularity, we lack a comprehensive view of the subject. Some cultural industries researchers emphasize the selection system cultural goods need to pass through to reach audiences (e.g. Hirsch 1972), while others highlight the inherent uncertainty concerning the success potential of any cultural good when they do so (e.g. De Vany 2004). For yet others cultural goods are defined by their non-utilitarian value (e.g. , while many have expressed interest in the conflicts between artistically-motivated creatives and financiallymotivated managers (e.g. Eikhof and Haunschild 2007). Despite a vast and varied body of work, it remains unclear what characteristics make industries cultural, which industries belong under the cultural umbrella, and what phenomena are specific to them. The purpose of the present paper is to offer a reconceptualization of cultural industries by tracing their boundaries, their features and the dynamics that follow from these features. Based on this, a framework for future research is presented.Based on a review of 314 cultural industries studies we propose the following definition: Cultural industries are those that produce experience goods with considerable creative elements and aim these at the consumer market via mass distribution. The creative elements consist of stories and styles, and they serve the purposes of entertainment, identity-building and social display. Mass distribution refers to storage and delivery where economies of scale play an important role. On the basis of this definition, the activities belonging under the cultural 3 industries concept include film, music, book and magazine publishing, TV and radio, fashion and video games.There are two features that are specific to cultural...

show abstract

“…Although the introduction of DVD rentals is country-dependent, they similarly find that DVD sales should optimally be delayed by three months. Nelson et al (2007) study the time gap between the end of a film's theatrical run and its release on DVD, finding that about 30 percent of films have DVD versions released while the film is still in theaters and that the time gap is generally declining.…”

Section: Literature Reviewmentioning

confidence: 99%

Optimal Timing of Sequential Distribution: The Impact of Congestion Externalities and Day-and-Date Strategies

2011

View full text Add to dashboard Cite

The window between a film's theatrical and video releases has been steadily declining with some studios now testing day-and-date strategies (i.e., when a film is released across multiple channels at once). We present a model of consumer choice that examines trade-offs between substitutable products (theatrical and video forms), the possibility of purchasing both alternatives, a congestion externality affecting consumption at theaters with heterogeneous consumer groups, and a decay in the quality of the content over time. Our model permits a normative study of the impact of shorter release windows (0-3 months) for which there is a scarcity of relevant data. We characterize the market conditions under which a studio makes video release time and price selections indicative of direct-to-video, day-and-date, and delayed video release tactics. During seasons of peak congestion, we establish that day-and-date strategies are optimal for high quality films with high content durability (i.e., films whose content tends to lead consumers to purchase both alternatives) whereas prices are set to perfectly segment the consumer market for films with low content durability. We find that lower congestion effects provide studios with incentives to delay release and price the video to induce multiple purchasing behavior for films with higher content durability. However, an increase in congestion effects can, in certain cases, actually lead to higher studio profitability. We also show that, at the lower range of quality, an increase in movie quality should often be accompanied by a later video release time. Surprisingly, however, we observe the opposite result at the upper range of movie quality: an increase in quality can justify an earlier release of the video.

show abstract

An Analysis of the Out-of-Market Gap for DVDs in the U.S.

Abstract: DVDs, Motion picture industry, Optimal release strategy, L82, L11, L13,

Cited by 23 publications

References 10 publications

Research on the Motion Picture Industry: State of the Art and New Directions Off the Beaten Track Away From Theatrical Release

Research on the Motion Picture Industry: State of the Art and New Directions Off the Beaten Track Away From Theatrical Release

Cultural Industries: Product–Market Characteristics, Management Challenges and Industry Dynamics

Optimal Timing of Sequential Distribution: The Impact of Congestion Externalities and Day-and-Date Strategies

Contact Info

Product

Resources

About