An analysis of semiotic found in the selected skincare advertisement

Suwitri, Ni Luh Nita; Santika, I Dewa Ayu Devi Maharani; Pratiwi, Desak Putu Eka

doi:10.22334/traverse.v2i2.48

Cited by 3 publications

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“…The semiotic science variables may be delivered inside the pattern of a hotel advertisement as it offers a top level view of the suitability among the application of semiotics and hotel advertising in the advertisement. The fourth is theses entitled "An Analysis of Verbal and Visual Signs In The Selected Skincare Advertisements" written by Suwitri (2021). This study revealed that there were found 41 verbal signs and 32 non-verbal signs with two research problem which are what verbal and non-verbal sign used in skincare advertisement and what is the meaning of verbal and non-verbal signs in skincare advertisements.…”

Section: Introductionmentioning

confidence: 88%

Semiotic Analysis in Downy Collection Advertisement

Pratami,

Devi Santika,

Verayanti Utami

2022

elysian

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In an advertisement there must be some verbal and visual signs are used. The signs also have certain meaning to deliver the message of the product or service.The study was conducted by observation method in order to obtain detail information. The method that used in analyzing this study is descriptive qualitative method. The analysis used the theory proposed by Saussure (1983:65) to analyze and described verbal and visual signs and to analyze the meaning of verbal and visual signs of the advertisements used theory from Barthes (1967) about the denotative and connotative meaning supported by theory of color by Wierzbicka (1996). Through the analysis the researcher found there are 72 data of verbal and visual signs divided into 38 connotative meanings and 34 denotative meanings. The denotative meaning in this research consists of the name of products, ingredients, also functions of each product. In the other hand, the connotative meaning consists of the statement in the advertisement, the color, the background,and also the model used in each advertisement that has hidden meaning.

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Section: Introductionmentioning

confidence: 88%

Semiotic Analysis in Downy Collection Advertisement

Pratami,

Devi Santika,

Verayanti Utami

2022

elysian

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“…There were two kind of research problem in this study: What are verbal and Non-Verbal sign occurred in Himalaya Herbals advertisements and what are the meaning of verbal and Non-Verbal signs occurred in Himalaya Herbals advertisements. The second theses with the title "A Semiotic Analysis Found in the Selected Garnier Product Advertisement" written by Putri (2020). In this thesis, there were two research problem which are: what are verbal and non-verbal sign found in selected Garnier product advertisement and what are the meaning of the verbal and non-verbal sign in selected Garnier product advertisement.…”

Section: Introductionmentioning

confidence: 99%

Semiotic Analysis in Victoria Secret Product Advertisements

I Gede Dayuh Suryantara,

I Dewa Ayu Devi Maharani Santika,

Desak Putu Eka Pratiwi

2022

elysian

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This study concern with semiotic analysis and explains the meanings that are conveyed by verbal and non verbalsign found in Victoria Secret Product Advertisements. In analyzing this study the method that used was descriptive qualitative method to conduct a clear and well organized descriptions bout the problem. In regards of the analysis there are two theories and one supported theory applied in this research namely theory of Saussure (1983) in analyzing signifier and signified of the sign. The second theory is denotation and connotation meaning by Barthes (1986). And the last supported theory by Wierzbicka (1996) theory of colorterms. The verbal signs is to convey the information from the advertiser to the readers, meanwhile non verbalsigns used to make the advertisement look cool, attractive and impressive, but still contained the meaning that related to the product that offered in advertisements. The researcher found there are 22 data of verbal and non verbal signs Which also carried two types of meaning, those are denotation and connotation meaning Both of verbal and non verbal signs contained connotative and denotative meaning. Verbal sign consist of explanation of the product and non verbal sign consist of picture and color.

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“…A signifier is a form that takes the sign as the concept, and a signified is a form that takes the verbal and nonverbal sign as the concept. According to Suwitri (2021) Dyer (1993); meanwhile, this study used the theory by Barthes (1967).…”

Section: Introductionmentioning

confidence: 99%

Semiotic Analysis of Verbal Signs Found in Fast Food Advertisements

Saputra,

Agung

2023

EJI

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Advertisement is a media platform used by people or companies to promote their product on social media or in public. There are signs in every advertisement. This study is concerned with analyzing the verbal signs found in fast food advertisements. There are two aims of this study: (1) to find out the verbal signs in the fast-food advertisements and (2) to analyze the meaning of the verbal signs that are found in fast-food advertisements. This study uses a descriptive qualitative method, and the data were analyzed based on the theory by Barthes (1967) about the signifier and signified and the meaning. The result of this study shows the verbal sign in the form of written text. In this research, the researchers found twenty-seven verbal signs in fast food advertisements.

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An analysis of semiotic found in the selected skincare advertisement

Cited by 3 publications

References 0 publications

Semiotic Analysis in Downy Collection Advertisement

Semiotic Analysis in Downy Collection Advertisement

Semiotic Analysis in Victoria Secret Product Advertisements

Semiotic Analysis of Verbal Signs Found in Fast Food Advertisements

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