Semiotic Analysis in Victoria Secret Product Advertisements
I Gede Dayuh Suryantara,
I Dewa Ayu Devi Maharani Santika,
Desak Putu Eka Pratiwi
Abstract:This study concern with semiotic analysis and explains the meanings that are conveyed by verbal and non verbalsign found in Victoria Secret Product Advertisements. In analyzing this study the method that used was descriptive qualitative method to conduct a clear and well organized descriptions bout the problem. In regards of the analysis there are two theories and one supported theory applied in this research namely theory of Saussure (1983) in analyzing signifier and signified of the sign. The second theory i… Show more
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