An analysis of new social fitness activities: loyalty in female and male CrossFit users

Fernández, Jerónimo García; Ruíz, Pablo Gálvez; Sánchez-Oliver, Antonio Jesús; Gavira, Jesús Fernández; Pitts, Brenda G.; Puyana, Moisés Grimaldi

doi:10.1080/17430437.2019.1625332

Cited by 34 publications

(38 citation statements)

References 54 publications

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“…Regarding the model, this work explored the relationship by going deeply into the influence of the following variables: service experience, satisfaction, and future intentions and, in turn, that of service convenience on satisfaction and future intentions in IFC and VFC customers. In this sense, differentiating relationships by groups, within IFC and VFC, relationships are positive and significant, highlighting service experience, satisfaction and future intentions, coinciding with the results of similar works that show positive relationships in sports centers and fitness centers [5,81,87,88]. These findings are of interest since they have shown that the service experience is more decisive about satisfaction and, finally, in future intentions in the VFC.…”

Section: Discussionsupporting

confidence: 82%

“…In particular, characteristics defining low-cost fitness centers include: the ability to operate the entire club with a sole person as the staff; a gym-only proposition; heavy technology and web use; a price point set at a minimum of 50% lower than the industry average; and a facilities design which is very well cared for [3,4]. On the other hand, the so-called boutique fitness centers are those centers that use differentiation strategies [5]. In particular, boutique fitness centers are proliferating more quickly due to the lower investment required for sports facilities and equipment.…”

Section: Introductionmentioning

confidence: 99%

“…The hotel sector conceptualizes hotels with such facilities as small hotels, with an intimate and individualistic atmosphere and style, or the combination of service quality characteristics, individual design, location, and facilities [7]. Based on these definitions, García-Fernández et al [5] visualizes hotel fitness centers as fitness centers with an excellent quality of service, well-designed facilities, a good location, and a personalized service model. More recently, a model has also appeared where a public-private relationship is tremendously necessary.…”

Section: Introductionmentioning

confidence: 99%

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Analyzing Consumer Loyalty through Service Experience and Service Convenience: Differences between Instructor Fitness Classes and Virtual Fitness Classes

et al. 2020

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The eruption of technology has revolutionized the sports sector, incorporating new elements and new forms, and has therefore targeted sports activities. The inclusion of virtual fitness classes is leading to an increase in the offers available to consumers, expanding the hours that consumers can exercise and leading to a greater variability of customer services. The present study intends to go deeper into the knowledge of the fitness center sector in the Spanish context by evaluating the poorly analyzed area of directed activities, either with a teacher or in a virtual mode, and how these are perceived by the users of the centers. The sample consisted of a total of 1943 users, 1143 of whom were customers who conducted fitness activities directed by instructors, and 800 questionnaires were completed by customers who conducted virtual fitness activities in fitness centers classified as low-cost, medium, and boutique business models. The relationships between service experience, service convenience, satisfaction, and future intentions were analyzed. The results show positive relationships in all the variables studied in the instructor fitness classes. However, they are not significant in some variables studied involving virtual fitness classes.

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Section: Discussionsupporting

confidence: 82%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Analyzing Consumer Loyalty through Service Experience and Service Convenience: Differences between Instructor Fitness Classes and Virtual Fitness Classes

et al. 2020

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“…Lee et al [48] emphasised the important role of gender as a predictor of perceived service quality and the relationship between quality, satisfaction, and future intentions, with significant differences in all quality-related dimensions. Recently, García-Fernández et al [51] have studied the relationship between perceived value, satisfaction, and future intentions in users of crossfit centres, distinguishing between men and women.…”

Section: Introductionmentioning

confidence: 99%

Women and Physical Activity in Fitness Centres. Analysis of Future Intentions and Their Relationship with Age

Fernández-Martínez

Haro-González

Nuviala

et al. 2020

IJERPH

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Physical activity is an important tool for promoting women’s health. Increasing adherence to physical activity is a challenge for governments and private entities. One of the main objectives of the fitness sector is to build customer loyalty. Their behavioural intentions according to gender and age may be a determining factor. The aim of this study was to establish a model that relates the fitness centre’s quality as perceived by female customers, these customers’ future intentions, satisfaction, and age. A total of 745 women participated in this study, with a mean age of 32.97 ± 14.11, divided into three age groups. A confirmatory analysis, a factor invariance analysis, and a multi-group analysis were conducted to verify the validity and reliability of the model. The results revealed that quality is an antecedent of both perceived value and satisfaction in the three age groups. Perceived value is a precursor of satisfaction, except in the group of women over 45 years old. The only antecedent to adaptation to price is quality, except in the older age group. Finally, perceived value was found to be related to adaptation to price. These results will facilitate the development of strategies to promote physical activity among women according to their age.

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“…As redes sociais levam a que os seguidores aumentem a sua afinidade com o ginásio. A tecnologia faz parte do valor percebido pelo cliente, diretamente relacionado à qualidade percebida e, portanto, também à satisfação e por sua vez à retenção, já que a satisfação dos clientes e a qualidade de serviço estão ambas relacionadas indiretamente com a retenção (GARCÍA-FERNÁNDEZ et al, 2019).…”

Section: Introductionunclassified

Influência Das Tecnologias Na Retenção De Sócios Em Ginásios: Revisão Sistemática

Barbosa

Fernández²,

Cepeda‐Carrión³

2020

Movimento

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O objetivo desta revisão sistemática é identificar a influência das redes sociais e tecnologias na retenção de clientes em ginásios. A pesquisa foi efetuada em quatro bases de dados online, de 2011 a 2019. Através do método PRISMA (MOHER et al., 2009), foram selecionados dez artigos. Os resultados evidenciaram que as redes sociais e o uso de tecnologias são fundamentais no processo de retenção. Após a análise dos dez artigos, foram também identificadas e analisadas as variáveis características pessoais dos sócios, frequência e tempo de utilização e qualidade do serviço e satisfação, como influenciadoras da retenção de clientes. Resumindo, este estudo fez uma revisão dos artigos que estudam o impacto das tecnologias e redes sociais na retenção de clientes em ginásios e ajudou a identificar outros fatores que incidem na retenção clientes, agrupando-os em duas dimensões, associadas à empresa e ao cliente.

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An analysis of new social fitness activities: loyalty in female and male CrossFit users

Cited by 34 publications

References 54 publications

Analyzing Consumer Loyalty through Service Experience and Service Convenience: Differences between Instructor Fitness Classes and Virtual Fitness Classes

Analyzing Consumer Loyalty through Service Experience and Service Convenience: Differences between Instructor Fitness Classes and Virtual Fitness Classes

Women and Physical Activity in Fitness Centres. Analysis of Future Intentions and Their Relationship with Age

Influência Das Tecnologias Na Retenção De Sócios Em Ginásios: Revisão Sistemática

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