An Analysis of Move and Linguistic Characteristics of Hotel Homepages

Sitthanakul, Kawita

doi:10.20319/pijss.2017.32.10571076

Cited by 3 publications

(2 citation statements)

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“…Studies targeting the environmental issues such as investigating on the effect of green hotel practice focusing on the moderating roles of consumer environmental world views (Jeon, Jeong, & Kim, 2015); and examining the barriers or challenges that are faced in adopting more sustainable and responsible environmental management practices in hotels in KwaZulu-Natal, South Africa (Sucheran, 2018). Examples in the researches aimed at the application of business English in the hotel industry include the influence of cultural communication factors on English communication in an international service industry (Nualsri & Chaiya, 2016); as well as studies about the English terms used in hotels and tourism places in Indonesia (Rahayu, 2017), and the analysis of linguistic characteristics of hotel homepages in Thailand (Sitthanakul, 2017). These studies have provided useful resources for researchers interested in the hotel industry and opened up more opportunities for further studies.…”

Section: Literature Reviewmentioning

confidence: 99%

Factors Affecting Customer Satisfaction in International Hotels in Chenzhou City, China

Yang

Campos

2020

pijss

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The significance of the customer satisfaction management in the hotel industry has been demonstrated by many researchers in the past decades. This study determined the relationship between five key factors (hotel facilities, service capability, service efficiency, service attitude, and breakfast) to the degree of the customer satisfaction with the hotel. These factors were conceptualized from the five dimensions of tangibility, reliability, responsiveness, assurance, and empathy in the SERVQUAL model proposed by Parasuraman, Zeithamal & Berry (1988). Empirical research was conducted in one of the international hotels in Chenzhou City, HunanProvince, China, focusing on the hotel's customer satisfaction management. The data were taken from the two online reservation websites that reviewed the hotel based on the SERVQUAL model from 2017 to 2018. Multiple linear regression analysis was used to determine the relationship between the five key factors and the degree of customer satisfaction based on about 1,500 online comments. Only two (service capability and service attitude) of the five key factors turned out to

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Section: Literature Reviewmentioning

confidence: 99%

Factors Affecting Customer Satisfaction in International Hotels in Chenzhou City, China

Yang

Campos

2020

pijss

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“…Move 1 is the headline. All the contents in the headline in a simple way have functions to attract readers' attention (Sitthanakul & Dhanesschaiyakupta, 2017). Headlines of all the tourism promotions are the direct headline.…”

Section: (100%)mentioning

confidence: 99%

Generic Structure of Tourism Promotion Website of Madura Natural Wonders

Ekawati

Puspitasari

2019

Lingua Cultura

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The research examined a genre-based analysis of a tourism promotion website of natural wonders on the official website of Sumenep regency. It used descriptive qualitative research. Source of the data was the Indonesian website of Sumenep regency on five natural wonders: they were tourism destinations in Gili Iyang, Gili Labak, Pantai Badur, Pantai Lombang, and Pantai Slopeng. Data collection was done by a classification of the move, step, and strategy that was proposed by Huang on sentence-based using Nvivo software. The findings yield from the proposed move and steps, and there are only four moves available compared to the proposed move and step. They comprise the move 1 headline, move 2 establishing credentials, move 3 directive information, move 4 soliciting response, and four steps in move 2 comprises step 1 introducing general situation, step 2 quoting literature, step 3 describing services or facilities, and step 4 describing critical attractions in the tourism promotion official website. The four moves found in official websites become obligatory because all moves are available in all contents of the tourism promotion website. The establishing credential move occupies the large portion of the website in giving information about the destination. Move 2 steps 2 quoting literature and move four could be categorized into non-obligatory moves because of those moves only available in one of the tourism promotions in the official website of Sumenep regency.

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