The Language of Luxury: Decoding the Luxury Hotel Brand's Marketing Communication

Piramanayagam, Senthilkumaran; Seal, Partho Pratim

doi:10.1108/978-1-83982-900-020211011

Cited by 1 publication

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“…India's foodservice businesses have recorded rapid growth over the last decade, driven mainly by expanding urbanisation, more women entering the workforce, appetite over global food, changing food habits, rising family and disposable income, changing lifestyles, the growing middle class and experience-orientation among the young population (Piramanayagam and Seal, 2022; Motta and Sharma, 2019). According to a 2021 NRAI report on Indian foodservice businesses, the sector recorded a compounded annual growth rate of 11% between 2016 and 2019, has a current valuation of US$ 5.71 billion, and provides over 7 million jobs.…”

Section: Literature Reviewmentioning

confidence: 99%

We are in survival mode: how family-owned small foodservice firms in India responded to the Covid-19 pandemic

Piramanayagam

Dixit

Seal

2022

JFBM

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PurposeThe purpose of this paper is to examine the crisis faced, strategies adopted, barriers for recovery and the future outlook by the operators of family-owned small foodservice business firms in responses to COVID-19. The COVID-19 pandemic has unfolded unprecedented challenges, severely disrupted the family-run small foodservice business units and often put them on the brink of closure of business.Design/methodology/approachThe methodology adopted is a qualitative research approach. The data for the research is collected through a semi-structured interview. The data was collected from the 13 family-owned foodservice providers. The data is collected through a semi-structured telephone interview as there is a restriction of travel between different regions.FindingsThe finding reveals that small family-operated foodservice firms faced multiple challenges, including threat for existence, the pressure of fixed cost, feeling unethical, financial instability, uncertainty on future and feeling of loss of goodwill with lenders.Originality/valueThe current research work is the first to discuss the impact of Covid-19 on small family-owned food services businesses in an Indian context.

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Section: Literature Reviewmentioning

confidence: 99%