An Analysis of Information Content in Television Advertising

Abstract

What do Chocks, Pizza Hut, Trident Sugarless Gum, and the U.S. Poison Center have in common?

How electricity providers communicate price increases – A qualitative analysis of notification letters

“…Content analysis is used in several contexts (Krippendorff, 2013), particularly in general advertising (Al-Olayan and Karande, 2000;Carlson et al, 1993;Dowling, 1980;Healey and Kassarjian, 1983;Resnik and Stern, 1977;Weinberger and Spotts, 1989), environmental advertising (Cummins et al, 2014), and in online marketing for green energy (Herbes and Ramme, 2014).…”

“…Although more than 97 electricity suppliers increased prices in the data collection period, the focus on key players is common for content analysis approaches. The data collection process is thus equivalent to that of other studies (Resnik and Stern, 1977;Weinberger and Spotts, 1989). The sample consists of firms headquartered in 11 out of 16 German federal states.…”

Consumers’ Message Orientation in Television Advertising and Branding: a Study on Indian Consumers

“…Researchers have also focused on information cues in advertisements across different country-specific advertisements. The concept of 'information cues', as developed by Resnik and Stern (1977), is used in many studies to differentiate advertisements. They operationally define the following fourteen information cues, viz., price-value, quality, performance, components or content, availability-distribution special offers, taste, nutrition, packaging or shape, guarantees or warranties safety, independent research, company research, and new ideas.…”

“…The study tries to conceptualize television advertising message from consumers' perspective. Resnik and Stern (1977) Content Analysis In order to be effective, the advertisement must be informative. Cho et al (1999) (Based on Hofstede (1980) Content Analysis Cultural values expressed in advertisements play significant roles and are country specific.…”

Targeted advertising as a signal

“…Resnik and Stern (1977) formulated this method to determine which types of information are present in an ad. They presented 14 information categories or "cues" , such as price, quality, performance etc.…”