An Alternative Paradigm for Marketing Theory

Dixon, Donald F.; Wilkinson, Ian

doi:10.1108/eum0000000004780

Cited by 39 publications

(63 citation statements)

References 6 publications

(6 reference statements)

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“…Thus, cognitive effort can be both beneficial – as it may lead to a successful resolution and reduction of choice uncertainty – and costly and may even lead to negative affect (Gabarino and Edell ). However, according to functionalism, the functioning of financial markets and the reduction of risk and complexity do not stand and fall by the individual consumer or with the financial service provider with which one communicates and trusts (Jalava ; Parsons , ; Dixon and Wilkinson ). The functionalist perspective holds that in all social systems, there are a number of functional prerequisites – such as allocation and performance – that must be met if the system is to function effectively and to survive.…”

Section: Theoretical Framework and Research Hypothesesmentioning

confidence: 99%

“…Specifically, if BST is low, it means that consumers cannot just rely on trust in a particular service provider to reduce the complexity and uncertainty they are facing with when choosing among various services – and vice versa when BST is high. Hence, according to functionalist theory, the consumer therefore needs to modify her or his behavior (Dixon and Wilkinson, ) in order to reduce the reliance on BST. When faced with such circumstances, consumer choice theory suggests that a consumer will tend to more thoroughly evaluate the more specific consequences both of choosing one alternative and of foregoing the other (Shiu, Walsh, Hassan, and Shaw, ).…”

Section: Theoretical Framework and Research Hypothesesmentioning

confidence: 99%

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The moderating effects of financial broad‐scope trust on consumer knowledge, cognitive effort, and financial healthiness

Hansen

2016

J of Consumer Behaviour

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Substantial research results suggest the global financial crisis has negatively affected consumers' trust in financial service providers. Notably, trust not only relates to consumer trust in individual companies but also relates to the broader business context in which consumers may plan and carry out their financial behavior. This latter form of trust can be referred to as "broad-scope" trust (BST). BST is especially important in a society context because lack of BST may reduce financial market dynamism, competition, and productivity. Consequently, financial service providers assume an important social responsibility in order to develop BST. Unfortunately, not much is known about the interplay between BST and consumer financial behavior. Based on two surveys comprising 1155 bank consumers and 756 mutual fund investors, respectively, this study investigates the moderating influence of BST on relations between knowledge, cognitive effort, and financial healthiness and also examines the direct influence of BST on cognitive effort and financial healthiness. The results indicate that BST negatively moderates relations between knowledge and financial healthiness and between cognitive effort and financial healthiness. In addition, it is demonstrated that BST negatively influences cognitive effort and positively influences financial healthiness. Our results demonstrate the importance of developing BST as it may ease the burdens put on consumers' financial knowledge and processing capabilities, which in turn may facilitate their financial well-being.

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Section: Theoretical Framework and Research Hypothesesmentioning

confidence: 99%

Section: Theoretical Framework and Research Hypothesesmentioning

confidence: 99%

The moderating effects of financial broad‐scope trust on consumer knowledge, cognitive effort, and financial healthiness

Hansen

2016

J of Consumer Behaviour

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“…This study uses functionalist theory as a conceptual basis. We suggest that functionalist theory (e.g., Davis and Moore, ; Dixon and Wilkinson, ) offers a comprehensive theory‐driven framework to satisfactorily compare relationships between satisfaction, trust, and loyalty before and after the financial crisis. Notably, functionalism is especially suitable as a theoretical basis for investigating situations in which “system failures,” such as the financial crisis, have occurred (Jalava, ).…”

Section: Theoretical Framework and Research Hypothesesmentioning

confidence: 99%

The role of trust in financial customer–seller relationships before and after the financial crisis

Hansen

2014

J of Consumer Behaviour

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This study examines the role of trust in customer–seller relationships before and after the 2008 financial crisis. On the basis of two surveys comprising 1155 and 757 bank customers, respectively, it is shown that trust is less likely to mediate the relationship between satisfaction and loyalty after the financial crisis compared with before the financial crisis. The results suggest that consumers rely more on satisfaction and less on trust after the financial crisis compared with before the financial crisis when determining whether they should remain loyal to a particular financial service provider. Hence, as a direct managerial implication, financial service managers should consider investing additional resources in satisfying their customers in the after crisis era. In addition, it is suggested that managers should seek to rebuild the positive relationship between trust and loyalty in order to receive the full benefit of their trust‐building efforts. Copyright © 2014 John Wiley & Sons, Ltd.

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“…Each of the specialised market transactions results in a contract (outputs), but many of these results depend on specialised transactions. For example, the processes of material transformation take place as part of the transaction between a wholesaler and a retailer, depending on the material transformations in the transactions between a manufacturer and a wholesaler and between a transport company and the final consumer (Dixon and Wilkinson 1989).…”

Section: Wkład W Aldersonamentioning

confidence: 99%

Systemic Paradigm in the Tradition of Marketing Science

Kamiński

2017

Economic and Regional Studies / Studia Ekonomiczne I Regionalne

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Summary Subject and purpose of work:This work is devoted to presenting the development of the systemic paradigm in marketing science. Its purpose is to discuss the genesis and early stages of the development of systemic paradigm that forms the basis of one of its mainstream marketing theories, known as macromarketing. Materials and methods:The article was created on the basis of the review and synthesis of the previous studies devoted to the issue of systemic approach to marketing and marketing systems. The historical analysis method, combined with the synthesis of earlier research achievements, was employed. Results: The article fills a gap in the area of identifying alternative paradigms of marketing science. It demonstrates how the systemic approach proposed by the forerunners of marketing was developed into a concept which is now the foundation of one of contemporary marketing sub-disciplinesmacromarketing. Conclusions: The main conclusion that follows from the conducted analysis is the observation that systemic paradigm is deeply ingrained in the tradition of marketing thought, creating a prominent direction of reflection which is more concerned with the environmental and social role of marketing than with marketing as a management function.Keywords: marketing science, systemic paradigm, history of marketing thought, macromarketing Streszczenie Przedmiot i cel pracy: Praca poświęcona jest przedstawieniu rozwoju paradygmatu systemowego w nauce o marketingu. Jej celem jest omówienie genezy i wczesnych etapów rozwoju paradygmatu systemowego, tworzącego podstawę jednego z jej głównych nurtów myśli marketingowej określanego jako makromarketing. Materiały i metody: Artykuł powstał w oparciu o przegląd oraz syntezę wcześniejszych opracowań poświęconych problematyce systemowego ujęcia marketingu oraz systemów marketingowych. Wykorzystano nim metodę analizy historycznej połączoną z syntezą wcześniejszego dorobku. Wyniki: Artykuł wypełnia lukę w zakresie rozpoznania alternatywnych paradygmatów nauki o marketingu. Ukazano w nim jak ujęcie systemowe zaproponowane przez prekursorów marketingu rozbudowane zostało w koncepcję, na której oparta jest jedna z współczesnych marketingowych subdyscyplin -makromarketing. Wnioski: Głównym wnioskiem jaki wynika z przeprowadzonej analizy jest spostrzeżenie, że paradygmat systemowy jest głęboko zakorzeniony w tradycji myśli marketingowej, tworząc silny nurt rozważań, który bardziej niż marketingiem jako funkcją zarządzania zainteresowany jest jego społeczną i środowiskową rolą.Słowa kluczowe: nauka o marketingu, paradygmat systemowy, historia myśli marketingowej

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An Alternative Paradigm for Marketing Theory

Cited by 39 publications

References 6 publications

The moderating effects of financial broad‐scope trust on consumer knowledge, cognitive effort, and financial healthiness

The moderating effects of financial broad‐scope trust on consumer knowledge, cognitive effort, and financial healthiness

The role of trust in financial customer–seller relationships before and after the financial crisis

Systemic Paradigm in the Tradition of Marketing Science

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