The RAND Corporation is a nonprofit research organization providing objective analysis and effective solutions that address the challenges facing the public and private sectors around the world. RAND s publications do not necessarily reflect the opinions of its research clients and sponsors.RAND® is a registered trademark.
© Copyright 2004 RAND CorporationAll rights reserved. No part of this book may be reproduced in any form by any electronic or mechanical means (including photocopying, recording, or information storage and retrieval) without permission in writing from RAND.
PrefaceThe armed services prefer to recruit high-quality youth because of their better performance and lower attrition. However, high-quality youth are increasingly interested in attending college. While existing policies, such as the Montgomery GI Bill, that are targeted to the recruitment of the college market are likely to continue to have an effect, new policies must be developed to successfully penetrate this market and expand the supply of high-quality recruits. Indeed, the services have begun to develop programs, such as the Army's "College First" program, which allows youth to attend college prior to entry into the military and receive a college benefit provided by the military. To be fully engaged in the college market, the services may need to fine-tune these programs to enhance their effectiveness and will require a variety of programs tailored to reach different segments of the market such as college dropouts and college-bound high school youth. The purpose of the research project reported in this document is to assist the services in developing and improving programs that reach the college market. The project developed, implemented, and analyzed the results of a national survey of college youth. The survey offered respondents a series of hypothetical programs, and they were asked to rate their level of enlistment interest under each program. These programs were modeled after the Army's College First program, but varied the attributes of that program, such as the levels of college benefits and military pay and the requirements for participation. The survey data were analyzed to estimate the effects of different policy attributes on the stated level of enlistment interest. This document summarizes the final results of our study "Policy Options for Recruiting the College Market." It is intended for policy analysts and policymakers concerned about the success of military recruiting in the college market. The report builds on previous RAND studies including
The RAND Corporation Quality Assurance ProcessPeer review is an integral part of all RAND research projects. Prior to publication, this document, as with all documents in the RAND monograph series, was subject to a quality assurance process to ensure that the research meets several standards, including the following: The problem is well formulated; the research approach is well designed and well executed; the data and assumptions are sound; the findings are useful and advance...